Oh, Mommy Dearest! Mother’s Day will dominate social media this weekend—just like she did your childhood (or maybe that was just us?). But between Chocolate Chip Day, Miss USA, and Preakness, there’s plenty more social holidays and topical content to Tweet about—and like infamous maternal figure Betty Draper said (more or less), only boring brands are boring on social media. Sign up to get Social Sidekick sent straight to your inbox so Mom won’t catch you checking Facebook at brunch. 

CELEBRATE MAY

//HEALTH//
Lyme Disease Awareness Month, National Physical Fitness and Sports Month, Melanoma/Skin Cancer Detection and Prevention Month

//FOOD//
Hamburger Month, Barbeque Month, Asparagus Month, Mediterranean Diet Month, Salad Month, Salsa Month, Strawberry Month, Vinegar Month, Gazpacho Month, Egg Month

//FUN//
Golf Month, Get Caught Reading Month, Bike Month, Photography Month

Sunday, May 14

//HOLIDAYS//
Mother’s Day, Buttermilk Biscuit Day, Chicken Dance Day

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday

//FAMOUS BIRTHDAYS//
Miranda Cosgrove, Rob Gronkowski, Mark Zuckerberg, George Lucas, Cate Blanchett, Clay Matthews, Jill Stein, Amber Tamblyn

//TV EVENTS//
2017 Miss USA (Fox, 7 PM)

//TV PREMIERES//
My Super Sweet 16 (MTV, 7 PM), Invite Only Cabo (Bravo, 9 PM), King Charles III (PBS 9 PM), What Happens at the Abbey (E!, 10 PM), Mike Tyson Mysteries (Adult Swim, 11:30 PM) 

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Monday, May 15

//HOLIDAYS//
Peace Officers Memorial Day, Chocolate Chip Day, Straw Hat Day, Nylon Stockings Day

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday

//FAMOUS BIRTHDAYS//
Ray Lewis, Andy Murray, Birdy, Emmitt Smith, Zara Phillips, Jamie-Lynn Sigler

//TV PREMIERES//
Mommy Dead and Dearest (HBO, 10 PM)

Tuesday, May 16

//HOLIDAYS//
Virtual Assistants Day, Drawing Day, Biographers Day, Sea Monkey Day

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #TongueOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Megan Fox, Pierce Brosnan, Janet Jackson, David Boreanaz, Danny Trejo, Thomas Brodie-Sangster, Behati Prinsloo

//TV PREMIERES//
Born This Way (A&E, 9 PM), Tracy Morgan: Staying Alive (Netflix)

Wednesday, May 17

//HOLIDAYS//
Hypertension Day, Baking Day, Telecommunications Day, Pack Rat Day, Cherry Cobbler Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
Bob Saget, Derek Hough, Nikki Reed, Bill Paxton, Enya, Sugar Ray Leonard, Trent Reznor, Craig Ferguson

//TV PREMIERES//
Downward Dog (ABC 9:30 PM), Hollywood Medium (E!, 8 PM), I Am Heath Ledger (Spike, 10 PM)

Thursday, May 18

//HOLIDAYS//
Visit Your Relatives Day, Notebook Day, Museum Day, No Dirty Dishes Day, Cheese Souffle Day

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Tina Fey, Jack Johnson, George Straight, Reggie Jackson, Perry Como

//TV PREMIERES//
First in Human: The Trials of Building 10 (Discovery, 9 PM)

Friday, May 19

//HOLIDAYS//
National Defense Transportation Day, World Baking Day, Devil’s Food Cake Day, Bike to Work Day, Endangered Species Day, Pizza Party Day

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Malcom X, Sam Smith, Kevin Garnett, Pete Townshend, Andre the Giant, Lily Cole, Yo Gotti, Andrea Pirlo, Ferdinand Magellan

//ALBUM RELEASES//
!!! [Chik Chik Chik], “Shake the Shudder”; (Sandy) Alex G., “Rocket”;  Aldous Harding, “Party”; Biters, “The Future Ain’t What It Used to Be”; Chris Bathgate, “Dizzy Seas”; Christopher Willits, “Horizon”; Daniel Romano, “Modern Pressure”; DragonForce, “Reaching Into Infinity”; Erasure World, “Be Gone”; Faith Evans and The Notorious B.I.G., “The King & I”; Jane Weaver, “Modern Kosmology”; Land of Talk, “Life After Youth”; Linkin Park, “One More Light”; Nick Hakim, “Green Twins”; Papa Roach, “Crooked Teeth”; Pokey LaFarge, “Manic Revelations”; Rascal Flatts, “Back to Us”; Snoop Dogg, “Neva Left”; The Mountain Goats, “Goths”; Wavves, “You’re Welcome”

//MOVIE PREMIERES//
Everything, Everything; Alien: Covenant; Diary of a Wimpy Kid: The Long Haul

//TV PREMIERES//
12 Monkeys (Syfy, 8 PM), Josh Gates’ Destination Truth (Travel, 9 PM), Blame! (Netflix), The Keepers (Netflix), Unbreakable Kimmy Schmidt (Netflix)

Saturday, May 20

//HOLIDAYS//
Armed Forces Day, World Whiskey Day, Quiche Lorraine Day, Learn to Swim Day, Be a Millionaire Day, Weights and Measures Day, Pick Strawberries Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Cher, Busta Rhymes, James Stewart, Matt Czuchry, Tony Goldwyn, Timothy Olyphant, Rachel Platten

//TV PREMIERES//
The Wizard of Lies (HBO 8 PM), Becoming Bond (Documentary, Hulu)

//SPORTS EVENTS//
Preakness (Maryland)