Why is this Sidekick different from all other Sidekicks? Because this week marks the celebration of Passover—along with Good Friday and Easter weekend. No matter what (or if) you celebrate, or are just having fun keeping up with Coachella, be mindful of these holidays when crafting your content calendar and recognize that engagement may dip as your audience spends time with friends and family. For more on how to work holidays into your social media calendar, check out this handy blog post—and then sign up to get Social Sidekick sent straight to your inbox each week.  

CELEBRATE APRIL

//ARTS//
Jazz Appreciation Month, Poetry Month

//HEALTH//
Alcohol Awareness Month, National Autism Awareness Month, National Child Abuse Prevention Month, National Donate Life Month, National Facial Protection Month, Irritable Bowel Syndrome (IBS) Awareness Month, National Minority Health Month, Occupational Therapy Month, National Sarcoidosis Awareness Month, STI Awareness Month, Sexual Assault Awareness and Prevention Month, Sexual Assault Awareness Month of Action 

//FOOD//
Garden Appreciation Month, National BLT Sandwich Month, Soft Pretzel Month, Soyfoods Month, Grilled Cheese Month, Garlic Month 

//FUN//
Inventors Month, Decorating Month, Couples Appreciation Month

Sunday, April 9

//HOLIDAYS//
Winston Churchill Day, Cherish an Antique Day, Name Yourself Day

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday 

//FAMOUS BIRTHDAYS//
Kristen Stewart, Elle Fanning, Leighton Meester, Jesse McCartney, Hugh Hefner, Dennis Quaid, Jay Baruchel

//TV PREMIERES//
Casey Anthony: An American Murder Mystery (ID, 10 PM), Talking with Chris Hardwick (AMC, 11 PM), The Gorburger Show (Comedy Central, Midnight)

Monday, April 10

//HOLIDAYS//
Passover, Siblings Day, Golfer’s Day, Safety Pin Day

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday 

//FAMOUS BIRTHDAYS//
Mandy Moore, Charlie Hunnam, Daisy Ridley, Shay Mitchell, Alex Pettyfer, Haley Joel Osment 

//TV PREMIERES//
Street Outlaws (Discovery, 9 PM), The Great War (PBS, 9 PM), Better Call Saul (AMC, 10 PM), Help My Yelp (Food, 10 PM), Angie Tribeca (TBS, 10:30 PM)

Tuesday, April 11

//HOLIDAYS//
Parkinson’s Disease Day, Pet Day, Library Workers Day, Cheese Fondue Day, Barbershop Quartet Day, Be Kind to Lawyers Day

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #TongueOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Michelle Phan, Alessandra Ambrosio, Joss Stone

//TV PREMIERES//
Brooklyn Nine-Nine (Fox 8 PM), Deadliest Catch (Discovery, 9 PM), Unprotected (Oxygen, 9 PM)

Wednesday, April 12 

//HOLIDAYS//
Walk on the Wild Side Day, Grilled Cheese Day, Licorice Day, Bookmobile Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday 

//FAMOUS BIRTHDAYS//
Beverly Cleary, Claire Danes, Ed O’Neil, Saoirse Ronan, David Letterman, Brooklyn Decker, Jennifer Morrison

Thursday, April 13

//HOLIDAYS//
Maundy Thursday, Thomas Jefferson Day, Scrabble Day, Peach Cobbler Day

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Thomas Jefferson, Allison Williams, Kelli Giddish, Ron Perlman, Al Green

//TV PREMIERES//
Sacred Cod (Discovery, 9 PM)

Friday, April 14 

//HOLIDAYS//
Good Friday, Look Up at the Sky Day, That Sucks Day, Dolphin Day, Pecan Day

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Sarah Michelle Gellar, Loretta Lynn, Adrien Brody, Abigail Breslin, Anthony Michael Hall, Pete Rose, Bobbi Brown

//ALBUM RELEASES//
Actress, “AZD”; John Mayer, “The Search for Everything”; Lillie Mae, “Forever and Then Some”; Little Dragon, “Season High”; Splashh, “Waiting A Lifetime”

//MOVIE PREMIERES//
The Fate of the Furious, Spark

//TV PREMIERES//
Chelsea (Netflix), Mystery Science Theater 3000 (Netflix), Sandy Wexler (Netflix) 

//MUSIC EVENTS//
Coachella Weekend 1 begins

Saturday, April 15

//HOLIDAYS//
Record Store Day, Microvolunteering Day, Take a Wild Guess Day, Auctioneers Day, Glazed Spiral Ham Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Emma Watson, Emma Thompson, Seth Rogan, Chris Stapleton

//TV PREMIERES//
Doctor Who (BBC America, 9 PM), Iyanla: Fix My Life (OWN, 9 PM), Like Cats and Dogs (Hallmark, 9 PM), Class (BBC America, 10 PM), Saturday Night Live (NBC 11:30 PM)