We’re sorry, dear readers. This week’s Sidekick has been canceled due to lack of hustle.

Just kidding—April Fools! Seriously though, watch out for brands pulling pranks on social media left and right on April 1. There also must be something sparkly in the air, because Diana Ross, Mariah Carey, Lady Gaga, Reba, and Celine Dion all celebrate birthdays this week. So buckle up, we’re heading for some drama. One thing you can take at face value this week is our promise to email you directly if you sign up to receive Social Sidekick straight to your inbox.

CELEBRATE MARCH

//HERITAGE//
Women’s History Month 

//HEALTH//
Multiple Sclerosis Month, Nutrition Month, Hemophilia Awareness Month, Kidney Month, Cheerleading Safety Month 

//FOOD//
Peanut Month, Caffeine Month 

//FUN//
Craft Month, Umbrella Month, International Ideas Month

//FINANCIAL//
Credit Awareness Month

 Sunday, March 26

//HOLIDAYS//
Neighbor Day, Spinach Day, Purple Day, Nougat Day, Make Up Your Own Holiday Day 

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday

//FAMOUS BIRTHDAYS//
Diana Ross, Kiera Knightley, Steven Tyler, Kenny Chesney, Jonathan Groff, Leslie Mann, James Caan, Tennessee Williams

//TV PREMIERES//
To Walk Invisible: The Bronte Sisters (PBS, 9 PM)

Monday, March 27

//HOLIDAYS//
Seward’s Day (Alaska), Prince Jonah Kuhio Kalanianaole Day (Hawaii), International Whisk(e)y Day, Paella Day, Quirky Country Music Song Day

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday

//FAMOUS BIRTHDAYS//
Mariah Carey, Jessie J, Fergie, Brenda Song, Nathan Fillion, Quentin Tarantino,

//TV PREMIERES//
Pocahontas: Beyond the Myth (Smithsonian, 8 PM), Rock and a Hard Place (HBO, 10 PM)

Tuesday, March 28

//HOLIDAYS//
Black Forest Cake Day, Something on a Stick Day, Weed Appreciation Day

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #TongueOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Lady Gaga, Reba McEntire, Vince Vaughn, Julia Stiles

//TV PREMIERES//
Crime and Justice From WW2 to the War on Terror (PBS, 8 PM), Rebel (BET, 9 PM), Chopped: Star Power(Food, 10 PM), Dead Reckoning: War, Jo Koy: Live from Seattle (Netflix)

Wednesday, March 29

//HOLIDAYS//
Smoke and Mirrors Day, Lemon Chiffon Day, Manatee Appreciation Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
Sam Walton, Elle Macpherson, Scott Wilson, Lucy Lawless, John Tyler

//TV PREMIERES//
Harlots (Hulu), Imaginary Mary (ABC 8:30 PM), Nobodies (TV Land, 10 PM)

Thursday, March 30

//HOLIDAYS//
Doctors’ Day, Pencil Day, Take a Walk in the Park Day

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Celine Dion, Warren Beatty, Richard Sherman, Vincent van Gogh, Eric Clapton, MC Hammer, Robbie Coltrane, Piers Morgan, Norah Jones

Friday, March 31

//HOLIDAYS//
César Chávez Day, Backup Day, Eiffel Tower Day, Crayola Crayon Day, Bunsen Burner Day, Tater Day 

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Ewan McGregor, Johann Sebastian Bach, César Chávez, Christopher Walken, Gordie Howe, Jessica Szohr, Al Gore, Rhea Perlman, Jack Antonoff, Kate Micucci

//ALBUM RELEASES//
Aimee Mann, “Mental Illness”, Bob Dylan, “Triplicate [American songbook tracks]; Body Count, “Bloodlust”; British Sea Power, “Let The Dancers Inherit The Party”; Chaz Bundick Meets The Mattson 2, “Chaz Bundick Meets The Mattson 2”; Goldfrapp, “Silver Eye”; Jeb Loy Nichols, “Country Hustle”; Julia Holter, “In the Same Room [Live]”; Mastodon, “Emperor Of Sand”; Nelly Furtado, “The Ride”; Pharmakon, “Contact”; Rodney Crowell, “Close Ties”; Saltland, “A Common Truth”; Tei Shi, “Crawl Space”; The Mavericks, “Brand New Day”; Trace Adkins, “Something’s Going On”; Wire, “Silver/Lead”; Jamiroquai, “Automaton”; Said The Whale, “As Long As Your Eyes Are Wide” 

//MOVIE PREMIERES//
The Boss Baby, The Zookeeper’s Wife, Ghost in the Shell

//TV PREMIERES//
13 Reasons Why (Netflix), Bordertown (Netflix), The Discovery (Netflix), Five Came Back (Netflix), Disgraced (Showtime, 9 PM),Dudamel Conducts Tangos Under the Stars with the LA Phil (PBS, 9 PM), CMT Hometown Heroes (CMT, 10 PM)

Saturday, April 1

//HOLIDAYS//
April Fools’ Day, Atheist Day, Pillow Fight Day, Sourdough Bread Day, Karma Day, One Cent Day, Fun Day, DIY Day

//HASHTAGS//
#Caturday, #SexySaturday 

//FAMOUS BIRTHDAYS//
Debbie Reynolds, Rachel Maddow, Mackenzie Davis, Randy Orton

//TV PREMIERES//
Love at First Bark (Hallmark, 9 PM)