Congratulations! You’ve made it to the first long weekend of 2017. Honor the legacy of Martin Luther King, Jr., by reflecting on his lasting contribution to civil rights on your social channels. Learn how to appropriately incorporate social holidays into your social media calendar, and then sign up to receive Social Sidekick straight to your inbox each week so you never miss a Twitter-worthy occasion! 

CELEBRATE JANUARY

//HEALTH//
Celebration of Life Month, Get Organized Month

//FOOD//
Soup Month, Tea Month, Oatmeal Month, National Candy Month, National Meat Month, Egg Month

//FUN//
Brainteaser Month, Creativity Month

Sunday, January 15

//HOLIDAYS//
Hat Day, Strawberry Ice Cream Day, Cable Car Day, Kids Inventor Day, Ditch New Year’s Resolution Day

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday

//FAMOUS BIRTHDAYS//
Martin Luther King Jr., Pitbull, Drew Brees, Regina King, Rachel Roy

//TV EVENTS//
Sea of Hope: America’s Underwater Treasures (Nat Geo, 8 PM), First Family of Hip Hop (Bravo, 9 PM), Victoria (PBS, 9 PM), Homeland (Showtime, 9 PM), Obama: The Price of Hope (Nat Geo, 9 PM), Top Secret Beaches (Travel, 10 PM); The Young Pope (HBO)

Monday, January 16

//HOLIDAYS//
Religious Freedom Day, International Hot and Spicy Food Day, Nothing Day, Appreciate a Dragon Day, Fig Newton Day

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday

//FAMOUS BIRTHDAYS//
Aaliyah, Lin-Manuel Miranda, Kate Moss, Sade, Debbie Allen, John Carpenter

//TV PREMIERES//
Howie Mandel All-Star Comedy Gala(CW, 8 PM), Rock’N’Roll Inventions (Smithsonian, 8 PM), Fast N’ Loud (Discovery, 9 PM), The Story of God with Morgan Freeman (Nat Geo, 9 PM), Diesel Brothers (Discovery, 10 PM), Summer House (Bravo, 10 PM)

Tuesday, January 17

//HOLIDAYS//
Kids Investors Day, Cable Car Day, Ditch New Year’s Resolution Day, Hot Buttered Rum Day

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #TongueOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Michelle Obama, Jim Carrey, Calvin Harris, Mohammed Ali, Betty White, Dwayne Wade, Steve Harvey, Ray J, Zooey Deschanel, Benjamin Franklin, Tiesto, Kid Rock, James Earl Jones, Eartha Kitt

//TV PREMIERES//
Frontline: Divided States of America (PBS, 9 PM), Neal Brennan: 3 Mics (Netflix)

Wednesday, January 18

//HOLIDAYS//
Martin Luther King Day, World Religion Day, Thesaurus Day, Winnie the Pooh Day, Peking Duck Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
Jason Segel, Kevin Costner, Oliver Hardy, AA Milne, Kelly Rohrbach

//TV PREMIERES//
Bering Sea Gold (Discovery, 10 PM), Six (History, 10 PM)

//TV EVENTS//
People’s Choice Awards 2017 (CBS, 9 PM)

Thursday, January 19

//HOLIDAYS//
Tin Can Day, Popcorn Day, Women’s Healthy Weight Day 

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Dolly Parton, Edgar Allen Poe, Janis Joplin, Shawn Johnson, Robert E Lee

//TV PREMIERES//
Grey’s Anatomy, (ABC 8 PM), Scandal (ABC, 9 PM), How to Get Away With Murder (ABC, 10  PM), Baskets (FX, 10 PM)

Friday, January 20

//HOLIDAYS//
Day of Acceptance, Cheese Lovers Day, Camcorder Day, Penguin Awareness Day, DJ Day, Buttercrunch Day, National Coffee Break Day

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
David Lynch, Buzz Aldrin, Rainn Wilson, Bill Maher, Skeet Ulrich, Evan Peters

//TV PREMIERES//
Frontier (Netflix), Take the 10 (Netflix), Voltron Legendary Defender (Netflix), Great Performances: Alicia Keys – Landmarks Live in Concert (PBS, 9 PM)

//MOVIE PREMIERES//
Split, xXx 3: The Return of Xander Cage, The Founder

//ALBUM RELEASES//
AFI, “AFI (The Blood Album)”; Austra, “Future Politics”; Foxygen, “Hang”; Joan of Arc, “He’s Got The Whole This Land Is Your Land In His Hands”; Kid Koala, “Music To Draw To: Satellite”; Mick Harvey, “Intoxicated Women” [Serge Gainsbourg covers]; Shintaro Sakamoto, “Love If Possible”; The Proper Ornaments, “Foxhole”; Tim Cohen, “Luck Man”; Tycho, “Epoch”; William Basinski, “A Shadow In Time”

Saturday, January 21

//HOLIDAYS//
Granola Bar Day, International Sweatpants Day, Squirrel Appreciation Day, Hugging Day, New England Clam Chowda Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Geena Davis, Emma Bunton, Rasputin, Jack Nicklaus

//TV PREMIERES//
Beaches (Lifetime, 8 PM), Birthday Wish (Hallmark, 9 PM)