Football, pumpkin spice, and everything nice: that’s what October content calendars are made of. Usher in autumn with a slew of events, including a slew of television premieres, health-related holidays, and (most importantly) Drink a Beer Day. We’ll cheers to that—and send Social Sidekick straight to your inbox each week when you subscribe here

CELEBRATE OCTOBER

//HEALTH//
Breast Cancer Awareness Month, Children’s Health Month, Lupus Awareness Month, National Diabetes Month, Domestic Violence Awareness Month

//FOOD//
Pizza Month, Cookie Month, Vegetarian Month

//COMMUNITY//
Adopt a Shelter Dog Month

//SHOPPING//
Fair Trade Month

//FUN//
International Dinosaur Month

Sunday, September 25

//HOLIDAYS//
Lobster Day, Gold Star Mother’s Day, Cooking Day, Psychotherapy Day, Dream Day, World Pharmacists Day, Comic Book Day, Binge Day

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday

//FAMOUS BIRTHDAYS//
Will Smith, Mark Hamill, Donald Glover, Barbara Walters, Michael Douglas, Christopher Reeve

//TV PREMIERES//
60 Minutes (CBS, 7:30 PM), Bob’s Burgers (Fox, 7:30 PM), The Simpsons, (Fox, 8 PM), Once upon a Time, (ABC, 8 PM), Son of Zorn (Fox, 8:30 PM), Family Guy (Fox, 9 PM), Secrets and Lies (ABC, 9 PM), The Last Man on Earth (Fox, 9:30 PM), Poldark (PBS 8 PM), Quantico (ABC, 10 PM)

Monday, September 26

//HOLIDAYS//
Family Day, Batman Day, Pancake Day, Love Note Day, Lumberjack Day, Johnny Appleseed Day

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday

//FAMOUS BIRTHDAYS//
Serena Williams, Olivia Newton-John, George Gershwin

//TV EVENTS//
Presidential Debate (Various, 9 PM EST), Vice News Tonight (HBO, 7:30 PM)

Tuesday, September 27

//HOLIDAYS//
National Voter Registration Day, Chocolate Milk Day, Crush a Can Day, Tourism Day, Ancestor Appreciation Day

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #TongueOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Gwenyth Paltrow, Lil’ Wayne, Avril Lavigne, Anna Camp, Meat Loaf, Sam Adams

//TV PREMIERES//
Aftermath (SyFy, 9 PM), Aftermath (SyFy, 10 PM), Drunk History (Comedy Central, 10:30 PM), Frontline: The Choice 2016 (TBD, PBS)

 Wednesday, September 28

//HOLIDAYS//
Good Neighbor Day, Drink Beer Day, Ask a Stupid Question Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
Naomi Watts, Bridgette Bardot, Hilary Duff, Ben E. King, Dita Von Teese, St Vincent, Mira Sorvino

//TV PREMIERES//
Criminal Minds (CBS, 9 PM), Code Black (10 PM, CBS), Younger (10 PM, TV Land)

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Thursday, September 29

//HOLIDAYS//
World Heart Day

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Kevin Durant, Calvin Johnson, Halsey, Madeline Kahn, Ian McShane

//ALBUM RELEASES//
Bob Weir, “Blue Mountain”; Bon Iver, “22, A Million”; Craig David, “Following My Intuition”; Drive-By Truckers, “American Band”; Pixies, “Head Carrier”; Regina Spektor, “Remember Us To Life”; S U R V I V E, “RR7349”; Van Morrison, “Keep Me Singing”

Friday, September 30

//HOLIDAYS//
Hot Mulled Cider Day, Mud Pack Day, Extra Virgin Olive Oil Day, International Translation Day

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Elie Wiesel, Marion Cotillard, T-Pain, Lacey Chabert, Monica Belluci, Angie Dickinson

//MOVIE RELEASES//
Miss Peregrine’s Home For Peculiar Children, Masterminds, Deepwater Horizon

//TV RELEASES//
Crisis in Six Scenes (Netflix), Marvel’s Luke Cage (Netflix), Amanda Knox (Netflix)

//SPORTS EVENTS//
Ryder Cup (Golf)

//MUSIC EVENTS//
Austin City Limits begins (Austin, TX)

Saturday, October 1

//HOLIDAYS//
World Vegetarian Day, International Coffee Day, Card Making Day, Older People’s Day, International Frugal Fun Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Jimmy Carter, Julie Andrews, Brie Larson, Zach Galifianakis

//TV PREMIERES//
Versailles (10 PM, Ovation)