Holy spumoni! The third week of August brings the end of the Olympics, Women’s Equality Day, and Senior Citizen’s Day. So remember to call your grandparents as you schedule social media content two weeks in advance—or even three weeks when you sign up to get Sidekick straight to your inbox. 

Celebrate the Month of August

//HEALTH//
National Immunization Awareness Month, Water Quality Month 

//FOOD//
Peach Month, Panini Month, Sandwich Month, Catfish Month

//FUN//
Romance Awareness Month, Happiness Happens Month

Sunday, August 21

//HOLIDAYS//
Senior Citizen’s Day, Spumoni Day, Poet’s Day

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday

//FAMOUS BIRTHDAYS//
Usain Bolt, Hayden Panettiere, Kacey Musgraves. Kenny Rogers, Wilt Chamberlin, Kim Cattrall  

//TV PREMIERES//
Fear the Walking Dead (9 PM, AMC), The Voice (10:30 PM, NBC)

//SPORTS EVENTS//
Rio Olympics Closing Ceremony

Monday, August 22 

//HOLIDAYS//
Eat a Peach Day, Be An Angel Day, Take Your Cat to the Vet Day

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday

//FAMOUS BIRTHDAYS//
James Corden, Kristen Wiig, Giada de Laurentis, Ray Bradbury, Claude Debussy  

//TV PREMIERES//
Food Network Star Kids (8 PM, Food), Too Close to Home (9 PM, TLC), Cheer Squad (10 PM, Freeform)

Tuesday, August 23

//HOLIDAYS//
Ride the Wind Day, Valentino Day, Sponge Cake Day  

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #ToungeOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Kobe Bryant, River Phoenix, Scott Caan, Julian Casablancas, Gene Kelly, Rick Springfield, Andrew Rannells

//TV PREMIERES//
Better Late Than Never ( 10 PM, NBC), Halt and Catch Fire (9 PM, AMC), Cake Boss (9 PM, TLC), Forged In Fire (9 PM, History)

Wednesday, August 24

//HOLIDAYS//
Waffle Day, Vesuvius Day, Pluto Demoted Day, Knife Day, Peach Pie Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
John Green, Chad Michael Murray, Marlee Matlin

//WEBINARS//
Don’t Let Your Brand Be Crisis: How To Use Social Media & PR 11 AM

//TV PREMIERES//
Toddlers and Tiaras (9 PM, TLC), Cleveland Hustles (10 PM, CNBC), Gomorrah (10 PM, Sundance)

Thursday, August 25

//HOLIDAYS//
Kiss and Make Up Day, Whisky Sour Day

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday 

//FAMOUS BIRTHDAYS//
Blake Lively, Sean Connery, Billy Ray Cyrus, Gene Simmons, Rachel Ray, Rachel Bilson, Elvis Costello, Claudia Schiffer

//ALBUM RELEASES//
Barbra Streisand, “Encore: Movie Partners Sing Broadway”; Celine Dion, “Encore un soir”; Florida Georgia Line, “Dig Your Roots”; Glass Animals, “How to Be a Human Being”; Ingrid Michaelson, “It Doesn’t Have To Make Sense”

//TV PREMIERES//
RuPaul’s Drag Race: All Stars (8 PM, Logo), Dallas Cowboy Cheerleaders: Making the Team (9 PM, CMT), I Love Kelli Pickler (10 PM, CMT)

Friday, August 26

//HOLIDAYS//
Women’s Equality Day, Dog Day, Cherry Popsicle Day  

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Melissa McCarthy, Macaulay Culkin, James Harden, Mother Teresa

//MOVIE RELEASES//
Mechanic: Resurrection, Don’t Breathe

//TV RELEASES//
Jeff Foxworthy and Larry the Cable Guy: We’ve Been Thinking (Netflix), XOXO (Netflix)

//WORLD EVENTS//
Brazil Impeachment Vote

Saturday, August 27

//HOLIDAYS//
Burger Day, Franchise Appreciation Day, Pots de Creme Day, Banana Lover’s Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Aaron Paul, Cesar Millan, Lyndon B Johnson, Tom Ford