Are you ready for Rio? The Olympic torch will be running into town (and your content calendar) the first week of August, along with the Teen Choice Awards, Outside Lands and the 10-year(!!) anniversary of MTV’s reality show, The Hills. Earn a gold medal in social media scheduling by signing up to receive Sidekick straight to your inbox each week. 

Celebrate the Month of August

//HEALTH//
National Immunization Awareness Month

//FOOD//
Peach Month

//FUN//
Romance Awareness Month

Sunday, July 31

//HOLIDAYS//
Cheesecake Day, Paperback Day, Father-in-Law Day

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday

//FAMOUS BIRTHDAYS//
JK Rowling, Harry Potter, BJ Novak, Will Champion, Wesley Snipes

//TV EVENTS//
Teen Choice Awards 2016 (8 PM, FOX,), Sharknado: The 4th Awakens ( 8 PM, SyFy)

//SPORTS EVENTS//
PGA Championship (Golf)

Monday, August 1

//HOLIDAYS//
Colorado Day, World Wide Web Day, Yorkshire Day

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday

//FAMOUS BIRTHDAYS//
Jerry Garcia, Yves Saint Laurent

//TV PREMIERES//
Running Wild with Bear Grylls (10 Pm, NBC)

Tuesday, August 2

//HOLIDAYS//
Ice Cream Sandwich Day

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #ToungeOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Wes Craven, Kevin Smith, Mary-Louise Parker, Peter O’Toole Tom Brady, Karlie Kloss.

//TV PREMIERES//
Bachelor in Paradise (8 PM, ABC), American Experience: The Boys of ’36 (9 PM, PBS), “The Hills,” 10th Anniversary Special

Wednesday, August 3

//HOLIDAYS//
Watermelon Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
Tom Brady, Karlie Kloss, Martha Stewart, Ryan Lochte  

//TV PREMIERES//
CMA Music Festival: Country’s Night to Rock (8 PM, ABC), Koko—The Gorilla Who Talks (8 PM, ABC)

Thursday, August 4

//HOLIDAYS//
Coast Guard Day, Assistance Dog Day

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Barack Obama, Dylan and Cole Sprouse, Louis Armstrong, Billy Bob Thornton, Louis Vuitton

//TV PREMIERES//
Kingin’ with Tyga, MTV’s Joking Off, Nick Cannon Presents: Wild ‘n’ Out (all MTV)

//ALBUM RELEASES//
Dinosaur Jr, “Give A Glimpse of What Yer Not”; Wye Oak, “Tween”

Friday, August 5

//HOLIDAYS//
International Beer Day, Underwear Day, Oyster Day, Walk Like a Dog Day

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Neil Armstrong, Jesse Williams

//SPORTS EVENTS//
2016 Rio Olympic Opening Ceremony (8 PM, NBC)

//MOVIE RELEASES//
Suicide Squad, Nine Lives, The Founder

//TV RELEASES//
The Little Prince (Netflix)

//MUSIC EVENTS//
Outside Lands Begins (SF)

Saturday, August 6

//HOLIDAYS//
Mead Day, Mustard Day, Root Beer Day, Wiggle Your Toes Day, Sandcastle Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Vera Farmiga, Andy Warhol, Lucille Ball, Marisa Miller