Let’s do the time warp again! The Rocky Horror Picture Show sashays back to live television this week, as does Project Runway, Jane The Virgin, and the next presidential debate. So turn on the tube and settle in, because social media is about to get colorful. Stay ahead of the discussion with a jump to the left, a step to the right, and signing up to receive Social Sidekick each week straight to your inbox. 

CELEBRATE OCTOBER

//HEALTH//
Breast Cancer Awareness Month, Children’s Health Month, Lupus Awareness Month, National Diabetes Month, Domestic Violence Awareness Month

//FOOD//
Pizza Month, Fair Trade Month, Cookie Month, Vegetarian Month

//FUN//
International Dinosaur Month, Adopt a Shelter Dog Month

Sunday, October 16

//HOLIDAYS//
World Food Day, Liqueur Day, Steve Jobs Day, Department Store Day, Dictionary Day

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday

//FAMOUS BIRTHDAYS//
Oscar Wilde, John Mayer, Angela Lansbury, Tim Robbins, Suzanne Somers, Nico  

//TV PREMIERES//
The Durrells in Corfu (PBS, 8 PM), Killing Reagan (Nat Geo, 9 PM), Eyewitness (USA, 10 PM)

Monday, October 17

//HOLIDAYS//
First Day of Sukkot, International Day for the Eradication of Poverty, Boss’ Day, Pasta Day, Wear Something Gaudy Day, Mulligan Day, Clean Your Virtual Desktop Day, Spreadsheet Day,

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday

//FAMOUS BIRTHDAYS//
Eminem, Rita Hayworth, Wyclef Jean, Ziggy Marley, Felicity Jones

//TV PREMIERES//
Jane the Virgin (The CW, 9 PM), The Odd Couple (CBS, 9:30 PM)

Tuesday, October 18

//HOLIDAYS//
Alaska Day, Chocolate Cupcake Day, No Beard Day

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #TongueOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Zac Efron, Ne-Yo, Jean-Claude Van Damme, Chuck Berry, Lindsay Vonn, Freida Pinto, Esperanza Spalding

Wednesday, October 19

//HOLIDAYS//
Global Dignity Day, Evaluate Your Life Day, Seafood Bisque Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
John Lithgow, Jon Favreau, Chris Kattan, Gillian Jacobs, Trey Parker

//TV PREMIERES//
Chance (Hulu)

//TV EVENTS//
CMT Artists of the Year (CMT, 8 PM), Presidential Debate (Various, 9 PM ET)

Thursday, October 20

//HOLIDAYS//
Conflict Resolution Day, Get Smart About Credit Day, Information Overload Day, Waiters’ Day, International Sloth Day, Suspenders Day, Brandied Fruit Day,

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Snoop Dog, Krasinski, Viggo Mortensen, Tom Petty, Bela Lugosi

//ALBUM RELEASES//
Beck, [Title TBA]; Bon Jovi, “This House Is Not For Sale”; Crocodiles, “Dreamless”; David Crosby, “Lighthouse”; Hooton Tennis Club, “Big Box of Chocolates”; Jimmy Eat World, “Integrity Blues”; John K. Samson, “Winter Wheat”; Korn, “The Serenity of Suffering”; Lady Gaga, “Joanne”; Syd Arthur, “Apricity”; The Pretenders, “Alone”; Various Artists, “Lazarus: Original Cast Recording” [With 3 unreleased David Bowie songs]

//TV PREMIERES//
The Rocky Horror Picture Show: Let’s Do the Time Warp Again (Fox, 8 PM), Chopped: Beat Bobby Flay (Food, 9 PM) Project Runway: Fashion Startup (Lifetime, 10:30 PM)

Friday, October 21

//HOLIDAYS//
Back to the Future Day, Apple Day, Pumpkin Cheesecake Day, Caramel Apples Day, Count Your Buttons Day, Reptile Awareness Day

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Kim Kardashian, Amber Rose, Carrie Fisher, Dizzy Gillespie, Alfred Nobel, Benjamin Netanyahu

//MOVIE RELEASES//
Jack Reacher: Never Go Back, Keeping Up with the Joneses, Ouija: Origin of Evil, Tyler Perry’s Boo! A Madea Halloween, 31   

//TV PREMIERES//
Black Mirror (Netflix), Joe Rogan: Triggered (Netflix), Crazy Ex-Girlfriend (CW, 9 PM), Hamilton’s America (PBS, 9 PM), One & Done (Showtime, 9 PM), The Vampire Diaries (CW, 8 PM)

Saturday, October 22

//HOLIDAYS//
Caps Lock Day, Nut Day, Smart Is Cool Day, Make a Difference Day, International Stuttering Awareness Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Jeff Goldblum, Christopher Lloyd, Jesse Tyler Ferguson, Shaggy, Zac Hanson, Franz Liszt  

//TV PREMIERES//
Death of a Vegas Showgirl (Lifetime, 8 PM), Dirk Gently’s Holistic Detective Agency (BBC America, 9 PM)