Trick or Tweet! The third week of October is shaping up to be a spooky one: Halloween is just around the corner, The Walking Dead and The Fall return to television, and the scariest holiday of them all: Mother-in Law’s Day. The one thing you don’t have to be frightened of is an empty content calendar, ’cause Social Sidekick’s got your back. Get even further out of the danger zone by signing up to have the newsletter sent straight to your inbox. Boo-tiful! 

CELEBRATE OCTOBER

//HEALTH//
Breast Cancer Awareness Month, Children’s Health Month, Domestic Violence Awareness Month, Lupus Awareness Month, National Diabetes Month

//FOOD//
Cookie Month, Fair Trade Month, Pizza Month, Vegetarian Month

//FUN//
Adopt a Shelter Dog Month, International Dinosaur Month

Sunday, October 23

//HOLIDAYS//
Mother-in-Law Day, Boston Cream Pie, iPod Day, Mole Day, TV Talk Show Host Day

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday

//FAMOUS BIRTHDAYS//
Pele, Weird Al, Ryan Reynolds, Ang Lee, Cat Deely, Ireland Baldwin, Johnny Carson

//TV PREMIERES//
Keeping Up with the Kardashians (E!, 9 PM), The Walking Dead (AMC, 9 PM), Talking Dead (AMC, 10 PM), Comic Book Men (AMC, 12 AM)

Monday, October 24

//HOLIDAYS//
United Nations Day, Bologna Day, Good and Plenty Day       

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday

//FAMOUS BIRTHDAYS//
Drake, Monica, Shenae Grimes

//TV PREMIERES//
Man With a Plan (CBS, 8:30 PM), The Hate Card: Jorge Ramos Reporting (HBO, 9 PM), Hotel Impossible (Travel, 10 PM) Hotel Impossible: Five Star Secrets (Travel, 11 PM)

Tuesday, October 25

//HOLIDAYS//
Simchat Torah, Pasta Day, International Artist’s Day, Punk for a Day, Sourest Day, Greasy Foods Day    

//HASHTAGS//

#TransformationTuesday or #TT, #TravelTuesday, #TongueOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Katy Perry, Pablo Picasso, Ciara, Samantha Bee, Bobby Knight

//TV PREMIERES//
Adam Ruins Everything Election Special (truTV, 10 PM)

Wednesday, October 26

//HOLIDAYS//
Pumpkin Day, Pretzel Day, Howl at the Moon Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
Hillary Clinton, Seth MacFarlane, Emilia Clarke, Keith Urban, Dylan McDermott, Jon Heder

//TV PREMIERES//
Everest Air (Travel, 10 PM), Rectify (Sundance, 10 PM)

//POP CULTURE//
The “present” date in Back to the Future (1985)

Thursday, October 27

//HOLIDAYS//
Potato Day, American Beer Day, Cranky Co-Workers Day, Black Cat Day, Navy Day

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Teddy Roosevelt, Captain James Cook, Marla Maples, John Cleese, Roy Lichtenstein

//ALBUM RELEASES//
Empire of the Sun, “Two Vines”; Helmet, “Dead To The World”; Kenny Chesney, “Cosmic Hallelujah”

//TV PREMIERES//
The Big Bang Theory (CBS, 8 PM), The Great Indoors (CBS, 8:30 PM), Mom (CBS 9 PM), The Living and the Dead (BBC America, 9 PM), Pure Genius (CBS, 10 PM)

Friday, October 28

//HOLIDAYS//
Nevada Day, Global Champagne Day, National Chocolate Day, Wild Foods Day, Bandana Day, Animation Day

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Bill Gates, Caitlyn Jenner, Julia Roberts, Frank Ocean, Brad Paisley, Joaquin Phoenix, Troian Bellisario, Matt Smith

//MOVIE RELEASES//
Inferno, American Pastoral

//TV PREMIERES//
7 Años (Netflix), Good Girls Revolt (Amazon), Into the Inferno (Netflix), Skylanders Academy (Netflix), Tracey Ullman’s Show (HBO, 11 PM)

Saturday, October 29

//HOLIDAYS//
Diwali/Deepavali, Cat Day, Hug A Sheep Day, Oatmeal Day, Internet Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Winona Ryder, Gabrielle Union, Ben Foster, Richard Dreyfuss

//TV PREMIERES//
The Fall (Netflix), Amish Witches: The True Story of Holmes County (Lifetime, 8 PM), The Night Before Halloween (Syfy, 9 PM), Pete Davidson: SMD  (Comedy Central, 11 PM)