Sick and Tired of the Same Old Content? Create Evergreen Content!Putting an evergreen content strategy in place can help your brand's blog build an audience with useful posts that happen at a regular cadence. Of course, there are additional benefits to being seen as an industry resource including, increasing your SEO rank and building engagement and community around content. When you're ready to embark on an evergreen content strategy, consider downloading our ebook on how you can craft compelling narratives with data.
Have you been chasing down every holiday, trying to jump on every trending hashtag, only to be worn out by the chase? Why not try creating evergreen content? Here are some ideas for you.
Same Questions, Different Day?
To you, that question about why you should not wear stripes and polka dots together seems obvious. After all, you’ve been a fashion designer for 20 years! But to your clients, not so much! Explain to them in a blog post why stripes and polka dots clash. Not only that, show them pictures! You might even have one great idea that could be turned into a series.
Now that you’ve written that article, share it all over! And then after a decent amount of time (five days? one week?), share it again! People will probably not remember that they saw that article the first time. Even big brands share their content more than once! Of course, you can probably get away with more sharing on Twitter than say, LinkedIn. So mind where you share.
Rinse and Retweet
Continue sharing, scheduling, and repeating articles. After all, you’ve taken a lot of time to write that article, haven’t you?
Don’t Forget to Share Others’ Posts
While you’re at it, share others’ articles and content as well as your own. Your audience doesn’t want to see just your own content, after all. Unless you’re the New York Times or a big media outlet, that is.
What to Write?
I’ve found a very good place to start is with those frequently asked questions that you hear all the time! Start with those. Have an outsider ask you questions about your business and if the answers aren’t already obvious and easy to find on your website or social media, answer those questions with an article. Here’s a good article about finding things to write about 50 Can’t-Fail Techniques for Finding Great Blog Topics. By the way, the tip to write about pain is a great one. Pain points are where your product or service can step in and provide a cure.
If you’re looking for a compelling story that only your brand can tell, consider delving into your data around your brand and industry. Storytelling with information only you are privy to will resonate with your colleagues, your community, and hopefully, your target audience.
This article originally appeared in Your Social Media Works, it was written by Carol Stephen from Business2Community, and is legally licensed through the NewsCred publisher network. Please direct all licensing questions to firstname.lastname@example.org.