As we get deeper into the holidays, we in public relations may be in the midst of trying to secure related coverage and create…

Vetting an influencer is critical if you wish to maintain your campaign and brand’s integrity – but it takes a lot of time. Luckily,…

As PR and marketing reporting becomes essential in the modern comms department and folks move towards quantifying their efforts, wading through different aspects of…

From the conference’s very first remarks on the importance of ethics, diversity, and inclusion, PRSA ICON 2018 focused on one overarching theme: PR leadership.…

In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows…