Filled with ups and downs, March Madness has been heating up social media. The first night of Elite 8 competition had Gonzaga decimating Xavier (the Cinderella team). Gonzaga’s Nigel Williams-Goss led all scorers to a dominant 83-59 win, marking the first time the school made the Final Four and Washington state’s first appearance since the Seattle Chieftains in 1958.

By the end of the weekend, South Carolina, Gonzaga, Oregon, and North Carolina held the coveted Final Four spots.

As social media strategists, we know that winning on the court or having large follower numbers don’t necessarily translate to fan engagement. At the same time, a winning streak does represent a good opportunity to kickstart an otherwise neglected Twitter or Instagram account (read more on the ins and outs of Instagram marketing). Here’s our look at how the teams, the tournaments, and its sponsors have been faring this year.

NCAA Tournament - Infographic March Madness

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