Meltwater enables marketing and PR professionals to measure ROI through a number of methods, including AVE and many different metrics in line with The Barcelona Principles. We believe that PR is evolving, and along with it, so are the ways to measure ROI.

Over 24,000 clients rely on our technology in their daily work. Meltwater, as a technology provider, is committed to giving customers the flexibility they need to configure their solutions based on their specific reporting requirements. We find this to be a common thread among other media intelligence providers as well.

While we have enjoyed sparking a stimulating debate on the different measurement methods, Meltwater remains deliberately agnostic so that our clients are free to employ the preferred method that best fits their business needs.