The Olympics always promise competition and a fair bit of drama. While watching the Winter Olympics is obviously much less rigorous than competing in the games, it can feel like a marathon when you’re trying to stay on top of it all for two weeks straight, day-in/day-out. 

To help us keep track of the experience, we know that reams of data were generated and gathered through the 2.5 weeks the Winter Olympics took place in Pyeongchang. And this data covered the gamut: logistical data that included the number of athletes in each competition, how they arrived in Korea, and where they were going to be housed. Or, once the competition started, data was tabulating each country’s medal count, the breaking of Olympic or world records, or even how many triple lutzes versus triple axles were performed in a given ice skating program. Knowing that the games rack up stats that go beyond those of the athletes, we wanted to turn to social media listening to see how the games were playing out on Twitter, Facebook, and Instagram.

We presume that much of the world has also been watching the games for the last two weeks, and most likely using their third screen to document their own Winter Olympics experience via tweet, update, video, or photo upload. And whether they were in Pyeongchang for the competition and pageantry or watching it from the comfort of their living room, we were interested in what they were discussing. Did the competition between the OAR figure skaters blow up social mentions as much as they did the ice? (Mostly, yes.) Did Intel’s IOC sponsorship inspire the fan interaction they hoped for? (Also, mostly, yes.) 

To answer these questions and more, we put Pyeongchang Winter Olympics related searches into our media intelligence platform. Check it out to see who came out ahead on social media, even if they didn’t make it to the podium.