USGA’s U.S. Open 2017 brought us some memorable golf moments this past week.

U.S. Open Highlights

On Sunday, Brooks Koepka meticulously plodded through a solid performance to bag a record-setting major championship. While Koepka was making his way to gold, Rickie Fowler rose through the ranks earlier in the competition with a flawless 7-under-par 65, only to see his momentum dwindle at the final stage.

As fun as it was to follow the upsets on the fairway, or cheer our favorite golfers on to victoryfor those tracking the data storythe social media showdown taking place online was at least as interesting.

Throughout the week, we used Meltwater’s social media listening tools to benchmark the U.S. Open’s value to its various sponsors, track the golfers and their fanbase, and uncover trending topics.

After it was all done, we put it together in this infographic. And, if you’re interested in doing the same thing for your brand’s social media conversations, contact us.

U.S. Open