Finding original, engaging, and relevant content that connects with your audience can be challenging. If you’re in charge of website content and are interested in offering your audience a reason to keep coming back, maybe it’s time to start in-sourcing content to the team that knows how you do your business best: your team members. 

This infographic lays out ways to turn your team members’ expertise into engaging content with steps for:

  • Recruiting expert voices from within the company
  • Creating a content development process that non-writers will enjoy
  • Showing team members they are valued for their insights

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To learn more read our latest e-book on the ins-and-outs of in-sourcing content creation.

 

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