Infographic: Don’t Outsource Content Creation—In-Source It!
Finding original, engaging, and relevant content that connects with your audience can be challenging. If you’re in charge of website content and are interested in offering your audience a reason to keep coming back, maybe it’s time to start in-sourcing content to the team that knows how you do your business best: your team members.
This infographic lays out ways to turn your team members’ expertise into engaging content with steps for:
- Recruiting expert voices from within the company
- Creating a content development process that non-writers will enjoy
- Showing team members they are valued for their insights