Many times we need a report as soon as the communication is sent out, and Meltwater’s reporting is excellent for our purposes. The reach metric is huge for us.
It used to take us a great amount of time to research one influencer and their audience. With Meltwater’s Social Influencers tool, the search functions make it easy to extract information— making the decision process for who we choose to work with more reliable and efficient.
Meltwater is fundamental to our success. It plays a key role in helping us respond to inaccurate or incomplete information before it acquires traction with the public.
Meltwater is a key tool to the strengthening of our communication. It’s not only because of all the built-in features that we use. It’s also due to the close relationships we have with the representatives at Meltwater.
I have confidence that with Meltwater Executive Alerts I am seeing what’s trending, I understand who the top influencers are from our industry, and I can easily share them with franchise owners.