Meltwater is really an invaluable tool. Whether it’s our coverage stream, the daily email, or the app on our phone, the platform does it all.
The Ohio State University uses Meltwater to monitor agricultural issues and more. We have expanded social research to other departments and topics such as animal health and food waste.
Our campaigns are based on market trends. We use Meltwater to evaluate what other leading brands are doing before deciding how to align ourselves to global trends and remain in the forefront.
With Meltwater I get the content in real time. I can see all the stories I want to see as they are published. I can also see how the key terms are pulled. It’s a complete thought leadership platform. And we couldn’t be happier with our new media relations capabilities. Keyword search is perfect for hyper-targeting the exact reporters that I need to talk to.
What Meltwater brings to the table is a superior media outreach and monitoring solution. With a dedicated support team, we are able to ensure we are meeting our goals and metrics every time.