The Ohio State University uses Meltwater to monitor agricultural issues and more. We have expanded social research to other departments and topics such as animal health and food waste.
Our campaigns are based on market trends. We use Meltwater to evaluate what other leading brands are doing before deciding how to align ourselves to global trends and remain in the forefront.
I’m excited to work for a company that represents the future of video advertising. Meltwater is helping us succeed by providing so much versatility in one platform.
Meltwater gives us the ability to drill down from a major topic to many important subtopics. For example, if we’re talking about funds for education, we can also see how, based on tracking conversations, this also influences the common core for primary education. These details add a lot to our credibility.
The main attraction of Meltwater’s Social Influencers Platform is that it puts a wealth of social influencers right at my fingertips.