Since Meltwater is a tool that measures these quantitative and qualitative impacts and allows us to see the tone of a story, we’re more able to determine exactly what we must work on to maintain a positive perception of Aeromexico.
Meltwater reports help us take stock in the face of extraordinary situations. Now we track our mentions in the news, and go much deeper by measuring the sentiment, reach, and advertising weight of this coverage. Meltwater helps us rank ourselves against competitors and learn how the media and the public perceive our brand.
The search component has been imperative for populating our database of terrorist activity against surface transportation targets.
We get a tremendous amount of media attention and Meltwater helped us transition from being overwhelmed by Google Alerts to something more sustainable.
With the Meltwater mobile app we are able to set it up so we’re notified when our keywords require action. Other companies required us to log onto their site in order to see what people were saying.