Meltwater’s custom dashboards allow me to send reports to our leadership team and track mentions on specific alumni —— important at our school. It takes me about five minutes each morning to review and tag mentions, which is a big plus.
Broadcast and print is included in an end-of-month report and all key areas of the university are covered. The deans appreciate all of the coverage, because it makes their departments look good.
The platform is reliable, relevant, and timely. We’re able to track the right news automatically, saving personnel time and increasing overall productivity.
As part of our overall brand management, we wanted a service that could yield measurable and trackable results of our earned media. Meltwater more than delivered on that goal and allows us to accurately measure the effectiveness of our communications team.
Through our morning report we learned that an alum is now the President of St. Lucia. Without Caribbean publication tracking, it would have been missed.