The Ohio State University uses Meltwater to monitor agricultural issues and more. We have expanded social research to other departments and topics such as animal health and food waste.
Our campaigns are based on market trends. We use Meltwater to evaluate what other leading brands are doing before deciding how to align ourselves to global trends and remain in the forefront.
We have multiple product accounts in each social media channel, including Twitter, Facebook, LinkedIn, Google+, and Instagram. I use Meltwater Engage daily for listening and to schedule all of our social posts, even images, which is huge for us.