The Ohio State University uses Meltwater to monitor agricultural issues and more. We have expanded social research to other departments and topics such as animal health and food waste.
Our campaigns are based on market trends. We use Meltwater to evaluate what other leading brands are doing before deciding how to align ourselves to global trends and remain in the forefront.
With Meltwater I get the content in real time. I can see all the stories I want to see as they are published. I can also see how the key terms are pulled. It’s a complete thought leadership platform. And we couldn’t be happier with our new media relations capabilities. Keyword search is perfect for hyper-targeting the exact reporters that I need to talk to.
The alerts I get from the Meltwater platform make a huge difference in my ability to act fast and appropriately. I use recaps from the dashboards and content streams to brief the regions and handle any situations that arise intelligently. I almost certainly wouldn’t be able to reply promptly otherwise.
Meltwater’s service team is critical to our success. After implementing the tool, they ensured the information was available to everyone, they were always close by when we needed them, and they showed us how to be more agile in following what is happening in the industries and topics that interest us most.