How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn’t gain the limelight. Here’s the takeaway: In a content-flooded world, you won’t stand out without engaging visuals.

Do you hold back from investing in visual content for fear of complicated programs and a large investment? Fear no more! Visual content creation is easier—and more essential—than ever before.

You’ve probably heard it before—visuals are a must in the content marketing arena. It was true then, and it only increases in value over time.

Let’s review why visual content is so vital to your overall B2B content strategy, and what you can do to get in the game.

Why You Need to Leverage Visuals in Your B2B Content Marketing

Images Help People Remember Your Brand

Using well-defined styles in your visual content helps establish your brand in people’s minds. Create images that encapsulate your company’s personality and your brand will be more recognizable.

Add your brand’s logo to each image, and it will be an extra step that imprints your brand on the mind of your audience.

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Take this example from one of my blog posts. In every piece of visual content, I include my logo—here it’s centered at the very bottom. It’s not the primary focus, but it’s there so that people will associate the piece with my brand. Small details like this can go a long way towards enhancing brand awareness.

“Brands are creating content that informs and entertains customers with the intent to engage and eventually convert them.” –Juntae Dulane

They Trigger an Emotional Response

Visuals are a powerful tool in generating the right emotions in your readers. Psychology has proven that certain colors are inherently linked to emotions within the human brain.

For example, orange evokes playful and energetic emotions, while blue creates a trustworthy and overall inviting feeling. Colors play a major role in how your audience interacts with your content.

Even the symmetry (or asymmetry) of your image can add to this emotional element. You can create feelings of chaos or order, intimacy or isolation, all within the layout of your visual graphics.

Take this example from Cisco Security. The color blue inspires trustworthiness—the exact feeling you want from your security software. And the icons inspire confidence in the brand’s technical abilities.

B2B content marketing should include visuals that strike and emotional chord.

People Are on Content Overload

The internet is an overflowing sea of content — with more being added every nanosecond! So why do visuals help? For starters, 65% of people are visual learners, with the human brain processing images 60,000 times faster than text. I don’t know about you, but that’s the kind of power I want working for me.

The easier it is for your audience to process your information, the more they will retain, and the longer they will remain on your content.

Take this infographic from General Electric, with its statistical data and graphs. If this was made into straight textual content, it would be dry and boring. Yet, in this colorful and lively infographic, the information is easier to absorb with the key points easy to grasp.

“If you find that words alone fail to grab your audience’s attention, create infographics that would visually appeal to them”–Neal Schaffer

Social Media Demands It

Visuals are the media part of B2B social media marketing — it’s a key reason we log on and engage. If you want your content to be shareable, visual graphics are essential. When is the last time you shared an article with no image? Or clicked on a title with no image on social media? Mostly likely, rarely to never. That’s because images are the lifeblood of social media.

If you hope to incorporate social media effectively into your content marketing (it’s a necessity in this day and age), then images are an imperative.

Adobe shows how to create killer content that gets uber results. Take their Twitter page. Within seconds, they show off their visual content skills with video, a slideshow, and images associated with every post. Their variety of visual content keeps their audience happy.

A great example of using visuals in B2B social media marketing.

“Social media is the quickest, most efficient, and most cost-effective way to communicate your message to the world” –Neal Schaffer

It’s Great For SEO

Images play a humungous part in SEO best practices. Every image you use should be optimized for SEO—to do this, all you need is to use your target keyword in your image’s title, file name, and alt text. While this is not visible to site visitors, it will be visible to (and carry a lot of weight) with search engines.

Plus, every time that a visual element gets shared, it adds another backlink that improves your SEO.

8 Cool Tools to Add to Your Visual Content Creation Toolbox

1. Landscape

Every social network has its own dimensions for images—but doing them all by hand can be a chore. Make it easier with this handy tool from Sprout Social, which allows you to pick the dimension that looks the best for your social network.

2. Slidely

This tool makes it super easy to create an interactive multimedia slideshow. The combination of cool art effects, music, and your own images produces an engaging story Plus, it syncs with your Facebook, Instagram, and Flickr account to make visual creation a breeze.

3. Canva

This is really several tools in one. It allows you to pick specific, social-media-related sizes, and add from a library of free visual and text elements to create visually engaging and compelling images. Canva also has a variety of templates for a very professional look.

4. Flixel

This cinematographic tool brings your ordinary photos to life—almost literally. It adds movement to key parts of your photo, drawing in the eye and making the image pop.

5. Awesome Screenshot

Do you have an instructional post where you would like to visually walk people through the steps? This handy tool allows you to do this in minutes—take a screenshot, and then use this tool to mark it up with arrows, boxes, and text that will create a visual guide for your audience.

6. Infogr.am

Want to produce helpful infographics, but don’t know where to start? Infogr.am makes it an easy process—just choose your template, input your information (data, images, and branding), and watch the program bring your infographic to life. Once done, it provides easy-to-share formats so you can get the final product out to your audience.

7. Camtasia

Interested in adding video to your visual B2B content strategy repertoire? Have no fear. Camtasia is here. This tool is perfect for how-to and demonstration videos. It allows you to simultaneously take a video of your screen and add voice-over to bring your audience on a hands-on journey to your desktop.

8. VideoScribe

Many brands have found it useful to incorporate whiteboard animation into their video line-up. This online tool draws whiteboard-style using your own images. You can then add voice-over, as well as your own music. At the end, it will look like you hired a professional whiteboard animator to draw what this program does in a matter of minutes.

A Few Points to Keep in Mind…

  • In this age of social media, visual content is an absolute necessity for any B2B business
  • Visual content is an essential part of SEO best practices
  • Nowadays, people are overloaded with content and retain information better when it’s presented visually
  • Colorful images are a great way to engage your readers emotionally in what they read

And remember, making data come to life is easy when you pair good information with striking graphics. Download our ebook to see how.

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Now the ball is in your court. Visual creation is now in your hands—so easy that anybody can do it! Enhance your B2B content marketing with beautiful images that will make your audience go “wow.”

 

 

This article, written by Wendy Marx from Business2Community, originally appeared in The B2B PR Blog, and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

Social Media Recap: February 2017

This month reveals that social media is becoming both more personal and more automated for PR pros. As new technology like machine learning and bots become mainstream, savvy PR pros can use it to free their time from the mundane tasks that keep them chained to a desk and to help their clients get out into the real world again. 2017 might be a good year to add some real-world events with video to your PR plan, as well as help your clients think through automated customer service and other uses for bots.

Snapchat Spectacles

At long last, Snap, Inc. (formerly Snapchat) has made Snapchat Spectacles something you can purchase anytime, instead of having to wait for one of their mysterious roving vending machines to pop up near you. At $130 per one-size-fits-most pair, you can create a real-time content army at events, all wearing the same goofy, non-threatening glasses. If you find that you’ll be committing to these as part of your strategy long-term, you can even take them to your optometrist and have prescription lenses fitted: the video camera is in the frame. One caveat: remember to get release forms signed or acquire a real-time verbal release on camera before putting anyone in a video online for your brand.

Facebook Video

In a move sure to annoy most Facebook users, Facebook’s recent upgrades to its newsfeed videos will include sound during automatic playback. Luckily, they provide a setting where user can turn off sound on videos in their settings. Smart brands and PR pros will continue to make videos that have transcripts or words on the screen to accommodate the majority who will continue to watch videos with sound off. What other features are they adding to video that PR pros might be able to take advantage of? Vertical video enhancements, the ability to watch while scrolling (this will look like “picture in picture” on a viewer’s screen, so your content will follow them down the page), and – the biggest update of all – Facebook for TV. Facebook for TV will allow people to watch Facebook videos on a variety of smart TVs and devices, including the Apple TV and Amazon Fire TV. This increases your potential viewing audience for your brand’s content exponentially.

Pinterest Lens

Pinterest has added real-world item searching to their platform with Lens, designed to allow users to capture an image of an item using their phone camera, then find it for sale (or a close equivalent) on Pinterest. If you have retail clients, this could be a game-changer for them. They also added a feature called “Shop the Look” to enable an easier “admire to purchase” journey for viewing home and fashion items, and “Instant Ideas” for real-time shopping suggestions while scrolling. Paired with the video ads they launched this summer, Pinterest is becoming an immersive, visual experience that brands can bank on.

Are You Thinking About Bots Yet?

Chat bots are on the rise, finding great success on social media platforms like Facebook and Twitter where users spend the bulk of their social media time. If you are a PR pro with your finger on the pulse of how customers want to interact with the brands you represent, it might be a great time to add chat bots to your strategy. Even if you aren’t quite ready to take the leap, we recommend learning about this technology now, early, so you understand it as it grows.

In PR, timing is often everything – it can make or break your campaigns. One benefit to each of this month’s social media changes is an element of “now.” Social media continues to merge more and more with real life, and as the line blurs, forward-thinking PR pros are poised to have a great advantage. Before leaping into any of these new technologies, however, make sure you’re tracking the data and analytics that matter. They will help pinpoint your audience and understand where to invest your time and budget.

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PR and Marketing Tips: Visual Content and Your Brand

Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And being ahead of the pack, in no small way, means that you need to be engaging in not only your editorial, but also in the visual content for your brand.

Our news feeds and Facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “literally can’t even” – whatever that means, it’s become a battle for attention. And according to recent research, humans now have a smaller attention span than a goldfish! Researchers also discovered that a colored visuals increases people’s willingness to read a piece of content by 80%. It’s no wonder then that visual content is the top marketing trend for 2016.

Visual Real Estate

Visual content is no longer just a good idea, but an essential one. Especially when you’re talking about marketing and digital PR. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. According to a Digiday and Chute survey, visual content can be up to 10X more effective than plain text. So it would make sense then (in terms of the numbers) that a visual post would be 10 times more effective – because it’s 10 times bigger/more visible.

Follow the Money

That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. 60% of marketers plan to invest in video this year – up 20% from 2015. 39% of marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets and that.

Be Original

Almost 80% of visual content is owned, original graphic designs or images. In other words, brands aren’t buying stock images off the web and throwing it up on their channels; they’re hiring visual professionals (designers and photographers) to create original content. The quality of your visual content is way more important that the quantity. Creating interesting, original content can be time-consuming and requires talented people. The payoff is huge – the media, the public, and search engines pay more attention to good original content.

Challenges

Time, money and the right people all pose a challenge for companies that want to expand their visual content. The process is, after all manual, and labor intensive. It seems like brands are already connecting the dots regarding their budget. Finding great designers and graphic artists with experience in what works in digital and visual marketing is a tougher challenge. That’s why so many companies are leaning on the expertise of outside visual content providers and digital agencies.

However, it seems that there are even bigger issues – almost half (42%) of companies that would like to do more visual content say that getting stakeholders to participate in strategic conversations about visual media and resources is their biggest struggle. Just as the early days of content produced a flood of stuff that did not move the needle, the same problem exists in visual content now.

Knowing what to create, when to create it, where and when to post it to get the maximum response requires a strategic plan. And that’s one more reason why smart companies are partnering with experienced agencies who can do the heavy lifting on visual content.

If you’re looking for more on the importance of visuals, check out our posts on data visualizations, infographics, web design, and of course you can check out some of the infographics we’ve produced over the last six months. To include interesting facts and figures into your data stories, consider downloading our ebook about creating stories with marketing data.

This article was written by Sally Falkow from Business2Community and was legally licensed through the NewsCred publisher network.

This post was originally published on our blog on May 13, 2016.

Instagram Marketing: 20 Excellent Examples and Ideas from Top Brands

With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the world.

With the introduction of Instagram Live, Instagram Stories, and a plethora of new features, the visual media platform continues to find ways to remain near the top of the social media ladder. This means you should probably start thinking about making Instagram a big part of your social media marketing strategy if it isn’t already.

Because the platform is constantly changing, it can be tough to keep up. What are the best ways to market on Instagram? What do people like best? How many darn hashtags should I use?

Worry not – I’ve compiled 20 examples of the best recent Instagram posts and crafted some awesome ideas that you can put to use in your Instagram marketing today.

Let’s get into it!

1. Suja


This giveaway campaign from Suja Juice is awesome because it’s themed around the 12 days of Christmas, making it relevant and engaging. I love that each day the giveaway prize is something slightly different, helping Suja show off their different products.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

The link in their bio (which they refer to in the caption) is a Like2b.uy link – this is a great way to use a monetization platform to link to content. Finally, Suja makes great use of multiple hashtags to reach as many people as possible with their contest.

2. Disney


Disney posted this photo to promote the release of their film, Rogue One: A Star Wars Story on December 16th.

First, let’s look at the photo itself – it features the stars of the film, including Felicity Jones and Mads Mikkelsen; the sheer fame of the people in the photo is sure to get people interested. Next, the setting is great – there are stormtroopers and other in-costume characters in the background, and the photo is taken in what looks to be a set piece from the movie.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

I like that Disney tags the @StarWars account, and uses the hashtag #RogueOne – this increases the chances that Star Wars fans who might not follow the Disney account will see the post on their Explore feed. Lastly, they direct viewers to their Snapchat and Instagram Story, helping to increase their follow on their other social platforms, too.

3. Marvel


There’s a lot of hype surrounding the arrival of everyone’s favorite neighborhood webslinger to the Marvel Cinematic Universe. Marvel created a short video (a trailer trailer?) to promote the trailer’s upcoming release on Jimmy Kimmel Live.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

First of all, I love that it’s a video, and that the video itself is unique. It clearly states when the trailer will come out, and when the movie’s release date is. The post features a hashtag for the movie and tags @jimmykimmellive to promote the partnership between the two companies.

Using videos to preview upcoming products is a great way to highlight things that a picture might not be able to capture properly. Make sure you add text to the video to let people know when they can expect it and where they can get it.

4. Tesla


This is a great post because it’s a nice preview of a piece of content that Tesla is hosting on their website. The video itself is just a short clip from the full piece of content – it gives away just enough for the viewer to understand the premise of the content and be “hooked in”.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

I like that they use a unifying hashtag, #TeslaStories, to link all of their posts like this together and to encourage fans to share their own stories as well. Finally, it’s a great strategy to use Instagram to drive traffic to your own blog or other content platform.

Using video to promote content is a strategy you can employ to convey a little more information than a photo might be able to. Make sure to include text in your video with a link to your content – especially because many people don’t listen to the videos they watch on their feeds.

5. Nike


Nike does a ton of things right here. Where to begin? The video is short, simple, and engaging. It features a clear shot of the product, cute drawings, and engaging text: “are we running today?” And, oh yeah – it features Kevin Hart, one of the most popular comedians around.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

What I love most is that the text is inviting and mysterious – viewers want the answer to the question Nike poses in the caption, so they’re likely to visit the page Nike links to. The page itself is a landing page for the Apple Watch Nike+, which features more information about the product. It’s a very cohesive and well-put together campaign.

If you want to push social traffic to a landing page, make sure your copy is succinct and inviting. Ask a question or pose a scenario that viewers can answer by visiting your page, and make sure the page matches the theme of your Instagram post.

6. Amazon


This post from Amazon is a simple success. Though it’s a repost, regramming content from fans and followers shows them you’re listening and actively engaging with the content you’re tagged in. I like that they have a hashtag, #PrimePet, for Amazon-related media featuring pets.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

Amazon also leverages hashtags like #caturday and #boop to engage viewers who are interested in kittens. Best of all, the post is just a branding play – besides the Amazon logo on the box (but who’s looking at the box anyways), this is just a post that helps show off Amazon’s playful brand personality.

Make sure not all of your posts are about your products – use social platforms like Instagram to engage your consumers in ways you wouldn’t normally be able to. Social media is one of the best places to build your brand.

7. Adidas Originals


Adidas shows off their product launch know-how in this post promoting a new model of the Kanye West-designed Yeezy Boost 350 V2. The image is creative, featuring vivid virtual renditions of the shoe (and its box!). More importantly, the image also features the launch date and the link people should visit to buy the shoe.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

Follow these practices when promoting a new product of yours on Facebook – post photos in the days leading up to it that link to a page featuring information about the product: where it can be found, how much it will cost, and product details. Sharing important information like this on your social platforms makes it more likely to reach more people, ensuring your product launch will be a success.

8. H&M


H&M takes advantage of the frantic holiday season by reaching out to gift shoppers with this post. The video is a simple stop-motion clip that highlights H&M branding and the concept of gift-giving.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

The real value of this post lies in the caption. H&M includes a CTA linking viewers to a high-value piece of content: a holiday gift guide to the “season’s best gifts”. By making the link simple to remember (hm.com/magazine), H&M maximizes the chances that people will visit the link, even if Instagram doesn’t support links in captions.

When using Instagram to drive traffic to your content, make sure you clearly communicate its value and make it easily accessible.

9. Louis Vuitton


Louis Vuitton’s 2016 Christmas campaign is a wonderful example of smart, seasonal content. By framing these posts as “holiday gift ideas” from the #LVGiftWorkshop, Louis Vuitton circumvents needing to avoid being overly promotional. During the holiday season, people are on the lookout for good gift ideas; Louis Vuitton takes the opportunity to introduce its wide range of products to its fans and followers.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

I like that the contest is clearly themed – using red and gold conveys the holiday motif and lets viewers on LV’s profile see that these posts are all connected, increasing the chance that they’ll click through a few of them.

When planning social media marketing for your products, keep in mind the big shopping times of the year like Christmas and Black Friday to push products on your Instagram profile. Consider creating coupons for these times of year to maximize sales.

10. Vogue


This is a great post from Vogue. Firstly, it highlights an influencer, Adriana Lima, and a big event, the 16th Victoria’s Secret Fashion Show. Though the video itself is pretty cool and I love that it’s a behind-the-scenes look at how the Victoria’s Secret models spend their time when they’re not walking the runway.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

Vogue tags a location, and they include a CTA to click the link in their bio to see the full piece of content. This helps to drive their social traffic to another location where viewers can experience the full piece of content. The link in their bio links to their Likeshop page, which means Vogue can send their viewers to relevant pages without needing to change their bio link often.

Behind-the-scenes photos or videos are great ideas for content – they provide your viewers with a special look into how your business operates behind closed doors. This type of content is exciting for customers, who often only get to see your “polished” marketing materials.

11. Starbucks


Finally, a contest! Starbucks celebrates their iconic red cups and the holiday season in this post by encouraging fans to share their photos of their red cups to win a $500 grand prize. Photo contests are an awesome way to generate excitement among your followers, while collecting user-generated content that you can share in future social posts or use for other marketing initiatives.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

I like that Starbucks chose a theme for their contest (“Light Up Red Cups”), and that they have contest eligibility and prize information clear in the photo’s caption. Finally, Starbucks does a great job in this campaign of highlighting notable entries on their Instagram Story as the contest goes on.

If you’re looking to boost engagement, increase your reach and draw in new followers, a contest is the way to go. Use an app like Wishpond (or do it yourself!) and run a sweepstakes or photo contest. Encourage followers to share your contest on social with friends in exchange for extra entries to help it spread.

12. Forever 21


Forever 21 does a great job of capitalizing on the popularity of the new Star Wars movie by posting a Star Wars-related Boomerang post. Besides being topical, this post is great because it has a CTA directing viewers to a link in their bio where people can find their Star Wars-inspired clothing, as featured in the video.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

Leverage different types of media, such as Boomerang videos, to catch followers’ attention. Keep your eyes out for trending news – whether it’s celebrity gossip, big movie releases, or world news. Post photos or videos on Instagram with your own brand’s take on current events, through things like parodies or references (but try to stay away from politics).

13. GoPro


This is one of my favorite Instagram posts for the 2016 holiday season. I love that GoPro partnered with an influencer who’s popular with their target market (in this case Travis Fisher, a water skier) and made it holiday-themed by dressing him up as Santa.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

In this post, GoPro runs a caption contest – a unique, engaging, and easy-to-enter contest type for Instagram users. The prize is attractive (it’s a GoPro) and the contest is engaging because the winner is the comment that gets the highest number of likes (Instagram recently implemented likes on comments). This is a genius move from GoPro, as it means entrants will be likely to share the post on their social channels so their friends will vote.

Run different types of contests so you can keep your promotion strategy fresh and exciting. Run thematic contests that encourage entrants to be creative – and incentivize them to share the contest with their friends.

14. BMW


This isn’t a campaign to promote a product, but it’s still a great post from BMW. In this set of posts, BMW thanks their fans for helping them reach ten million followers on Instagram. The caption in their “thank you” photo is sincere and the photo itself is creative and unique.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

Thank your followers – your social media presence wouldn’t be the same without them. Though BMW as a car company probably can’t do this, think about giving out a small discount or coupon when you reach follower milestones, as a way to give back to your social communities.

15. Topshop


This is a great partnered post with an influencer. It’s seasonal – it highlights a “cute and cozy” winter look. I love that Topshop uses Like2b.uy, a monetization platform that makes it simple for the brand’s fans and followers to find and purchase products from its e-commerce shop.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

The influencer is popular – she has over 86 thousand followers on Instagram. It’s also great that she’s posted a similar photo from the same shoot on her profile, tagging Topshop and linking to their Like2b.uy URL. Topshop follows all of the partnered post best practices here, and it’s a great success.

16. YouTube


This is one of the most creative Instagram marketing campaigns on this list. YouTube created a campaign called #GuessThatVideo, to highlight the most memorable moments in YouTube history. Each post is a short video featuring emojis that represent an iconic video that went viral on YouTube.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

This marketing campaign is purely for branding purposes – it helps YouTube reinforce its position as market leader and the home of some of the internet’s most viral content. It also succeeded in getting thousands of Instagram users to guess which video each post was referencing, making it astoundingly engaging.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

Asking your followers questions is a great way to get them involved with your brand, as it shows them you care about what they have to say. If you want to incentivize engagement, consider offering a prize for the best answer or the answer with the most likes.

17. MTV


MTV capitalizes on the popularity of artists like Ariana Grande and Drake as well as the Thanksgiving holiday with this Instagram marketing campaign. Each post features a video showing two hands pulling a wishbone (a Thanksgiving tradition); the video caption asks followers to vote for the album they think is better.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

Again, this campaign is engaging as it gets people commenting and creates discussion in MTV’s comments. MTV leverages the popularity of others to help boost their brand’s reach on social platforms.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

You can try something similar – for example, let fans vote on their favorite color of your newest product, and then add a discount for the winning color. A strategy like this helps to drive both interest and sales – that’s a win-win.

18. Vans x Nintendo


As a both a geek and a sneakerhead, I love this campaign. Vans and Nintendo came together to create a line of Vans sneakers featuring Nintendo characters and products. This post, a video featuring a Mario landscape and an 8-bit Vans shoes, perfectly captures the spirit of the collaboration.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

It’s a product-centric post that doesn’t feel overly promotional, because it’s a creative and unique piece of media. I love that both accounts posted the video and tagged each other, and that the video caption includes an (easy-to-remember) link to the product pages, as well as a hashtag for this specific collaboration.

When you launch a new product, consider being creative and going beyond simple product photos. Think of interesting ways to highlight a new product – maybe a teaser, an artist rendition, or something else. This helps your posts stay away from feeling overly promotional, while still helping you share them with your followers.

19. PlayStation


In advance of the launch of the (ultimately disappointing) video game No Man’s Sky, PlayStation posted this extremely creative video. It imagines what a familiar interface (in this case, the iPhone weather app) would look like on one of the planets of No Man’s Sky. This is an awesome way to build hype for a product launch.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

Because it’s so unique, this campaign drew a lot of humorous comments from engaged followers interested in buying the game. It effectively highlighted the game’s art style and the premise of the gameplay itself in a simple post.

Think of creative ways to tip something familiar to your viewers on its head to highlight your brand or product. Doing something like this helps to pull viewers’ attention from their feeds and encourages them to comment and share the photo or video with their friends.

20. Red Bull


Looks like everyone’s hopping on the Star Wars train! This is a perfect example of a company using trending topics to their advantage in social media marketing. Red Bull takes something interesting to the general public (Star Wars) and something from their own brand (sports – in this case, fencing) and puts them together to create a visual spectacle.

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

There’s no indication that this is the result of a marketing partnership between the two brands, but it wouldn’t surprise me. The comments are full of people tagging their friends, because the media in the post is exciting and relevant to their interests. It doesn’t do anything to promote Red Bull’s products, but you can bet the increased engagement is going to lead to strengthened brand recall.

Again, capitalize on current events to reach new segments and engage your current followers. These types of posts are very shareable – use this to your advantage by adding a link to an additional related piece of content or a relevant product.

Conclusion


And we’re done! There’s 20 of the best Instagram campaigns I’ve seen. They all employ targeted, precise strategies with clear goals in mind, which is what makes them successful.

Whether it’s through influencer marketing, unique and captivating video, or by leveraging current events, each of these campaigns is an excellent example of the potential of Instagram marketing.

This article originally appeared in Wishpond Blog.

 

This article was written by Carlo Pacis from Business2Community and was legally licensed through the NewsCred publisher network.

Sidekick 3/12-3/18: Social Holidays, Themes, and Noteworthy Events

Et tu, Sidekick? Don’t worry, we won’t betray you (or Rome)—Sidekick is coming hot with tons of content ideas for the week of the Ides of March. Between March Madness brackets, St Patrick’s Day rackets, and Pi Day nerdy facts, there’s a social holiday for everyone (and every marketing strategy) this week. So don’t fret that you lose an hour of sleep during Daylight Savings. Your social media calendar still be ahead of the game when you sign up to receive Social Sidekick straight to your inbox each week.

CELEBRATE MARCH

//HERITAGE//
Women’s History Month

//HEALTH//
Multiple Sclerosis Month, Nutrition Month, Hemophilia Awareness Month, Kidney Month, Cheerleading Safety Month

//FOOD//
Peanut Month, Caffeine Month

//FUN//
Craft Month, Umbrella Month, International Ideas Month

//FINANCIAL//
Credit Awareness Month

Sunday, March 12

//HOLIDAYS//
Purim, Holi, Girl Scout Day, Check Your Batteries Day, Plant a Flower Day 

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday 

//FAMOUS BIRTHDAYS//
Christina Grimmie, Liza Minnelli, James Taylor, Aaron Eckhart, Pete Doherty, Mitt Romney

//TV PREMIERES//
Spring Baking Championship (Food, 9 PM), American Crime (ABC, 10 PM)

//SPORTS EVENTS//
Selection Sunday: Picks for March Madness Announced

//US EVENTS//
Daylight Savings Begins (clock goes forward one hour)

Monday, March 13

//HOLIDAYS//
Ginger Ale Day, Coconut Torte Day, Napping Day, Earmuffs Day, Fill Our Staplers Day, Jewel Day

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday 

//FAMOUS BIRTHDAYS//
William H. Macy, Zella Day, Emile Hirsch, Charo 

//TV PREMIERES//
Baby Daddy (Freeform, 8:30 PM), Top Gear (BBC America, 9 PM), Cries from Syria (HBO, 10 PM)

Tuesday, March 14

//HOLIDAYS//
Pi Day, Science Education Day, Legal Assistance Day, Ask a Question Day, Crowdfunding Day, Potato Chip Day, Organize Your Office Day, Reuben Day 

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #TongueOutTuesday, #Tunesday 

//FAMOUS BIRTHDAYS//
Steph Curry, Albert Einstein, Billy Crystal, Jamie Bell, Simone Biles, Taylor Hanson, Ansel Elgort, Sasha Grey

//TV PREMIERES//
Adam Carolla and Friends Build Stuff Live (Spike, 10 PM)

Wednesday, March 15 

//HOLIDAYS//
The Ides of March, Buzzards Day, True Confessions Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
Will.i.am, Eva Longoria, Kellan Lutz, Bret Michaels, Fabio 

//TV PREMIERES//
Greenleaf (OWN, 10 PM), Hap and Leonard: Mucho Mojo (Sundance, 10 PM)

//WORLD EVENTS//
Election in the Netherlands

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Thursday, March 16

//HOLIDAYS//
No Selfies Day, Freedom of Information Day, Panda Day, Lips Appreciation Day

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Lauren Graham, Alexandra Daddario, Blake Griffin, Victor Garber, James Madison

//TV PREMIERES//
Hustle & Soul (WE, 10 PM), Review (Comedy Central, 10 PM)

//SPORTS EVENTS//
March Madness Begins

 

Friday, March 17

//HOLIDAYS//
St Patrick’s Day, Evacuation Day

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Kurt Russell, Rob Lowe, Hozier, Rob Kardashian, Grimes, Mia Hamm, Katie Ledecky, John Boyega, Coco Austin, Nat King Cole, Billy Corgan, Alexander McQueen

//ALBUM RELEASES//
Conor Oberst, “Salutations”; Depeche Mode, “Spirit”; Paul Schaffer and the World’s Most Dangerous Band, “Paul Schaffer And The World’s Most Dangerous Band”; Pulled Apart by Horses, “The Haze”; Real Estate, “In Mind”; Rick Ross, “Rather You Than Me”; Sorority Noise, “You’re Not As _____ As You Think”; Spoon, “Hot Thoughts” 

//MOVIE PREMIERES//
Beauty and the Beast, Dean

//TV PREMIERES//
The Originals (CW 8 PM), Animals (HBO, 11:30 PM), Deidra & Laney Rob a Train (Netflix), Julie’s Greenroom (Netflix), Marvel’s Iron Fist (Netflix)

Saturday, March 18

//HOLIDAYS//
Agriculture Day, World Sleep Day, Corn Dog Day, Oatmeal Cookie Day, Biodiesel Day, Awkward Moments Day, Quilting Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Adam Levine, Lily Collins, Queen Latifah, Vanessa Williams, Sutton Foster, Dane Cook, Grover Cleveland