This Week’s Overwhelmingly Magnificent PR Blog Posts (9/13/13)

We believe that there’s always something more you can learn to stay up-to-date in your trade, and PR is one of the areas that is continually evolving. For this reason, we’re constantly reading (and also writing!) blog posts on various topics to see what changes are taking place, how PR professionals are reacting to them, and who’s doing it right. Well, we thought it was selfish to keep all this great content to ourselves, so we’re starting a curated series, to be published every Friday, where we share the best PR blog posts we can find.

Check out this week’s favorites below, and please feel free to submit your favorites in the comments section below, or by tweeting them to @Meltwater.

9 Tips To Master Before Your Next Media Interview

If you want to get great media coverage, you do actually need more than a great story – you need to know how to talk to the press and get them to care about your story. Check out this blog post for 9 tips that will help you make the most out of your next media interview.

How Formulating Your PR Game Plan is Like Football

If you’re a football fan, this is a fun blog post about the parallels between football and PR – both need to keep strategy at the core, mix in the right tactics and analyze successes and failures. Check it out!

What Does Content Marketing Mean for Public Relations (PR) Professionals?

In the digital age, journalists no longer hold the key to content distribution – anyone can create and publish compelling content that shares your brand’s story. As a result, the skills and tactics needed to be a successful PR professional have changed – read this blog post to see how.

Corporate Storytelling Lessons from Kevin Spacey

On speaking about House of Cards, Kevin Spacey says, “Give them [the audience] what they want, when the want it, in the form they want it in.” This is great advice for any kind of content distribution strategy, TV or otherwise. Read this blog post to see how this lesson can be applied to your business.

Don’t Bite the Brand That Feeds You

Bloggers often receive inquiries from businesses that would like to work with them, but are sometimes met with hostility for doing so. This blog post discusses the negative repercussions bloggers may face for attacking brands publicly.

Also be sure to check out Meltwater’s PR blog posts from this week:

Twerking Her Way into the Spotlight: in Defense of Miley Cyrus | Publicity Stunt 101

This blog posts focuses on the positive effects of Miley Cyrus’ VMA performance which caused so much “negative” publicity for the former Disney actress. We found that Miley’s media mentions multiplied over 5x following the VMAs – leading us to believe it was all a well-thought-out publicity stunt gone horribly right.

Scandal! How Metrics Lead Crisis Communication by Channel

Data is a powerful addition to any crisis communication strategy, and this article discusses the different types of data you can use to determine the severity of the crisis, who needs to be reached out to, and the appropriate response and channel.

What are your favorite PR blog posts from this week? Let us know with a comment, or tweet it to us @Meltwater.

4 Facebook Metrics Every Company Should be Measuring

How many users see the posts from your Facebook Page each month? Which are your best posts? In this blog post we will go through four key Facebook metrics that you should be measuring for your business page.

Woohoo! Yesterday we reached 5,000 likes.
Tell all your friends to like us!
Like us and win a snowmobile!

I see these types of posts from Pages in my News Feed all the time and I’m always confused by them. Why you may ask? Because your Business Page’s number of likes means nothing if your fans aren’t engaging with you. There are way more important Facebook metrics and, in this blog post, I will provide you with four that I think all companies on Facebook should track.

1. Reach | Facebook Metrics

In Insights, you can see how many users your Page and your posts have reached. From the “Page” tab, navigate to “Post Reach” to see the number of users your posts reached. Scroll down a bit to see your Total Reach, or the number of users who have seen your Page or any posts associated with it.

It’s also important to know which posts, in particular, have the best reach so that you can post more like them. To get this data, click on the “Posts” tab and sort by reach. Take a look at the posts with the best reach and try to post more like them.

2. Engaged Users | Facebook Metrics

Facebook uses an algorithm, consisting of millions factors, that determines which posts appear in users’ News Feeds, and a strong factor in this algorithm is engaged users. In the “Posts” tab, you can see the number of users who have engaged with your posts – meaning that they clicked, liked, commented on, or shared your update. As more users engage with your posts, Facebook will show your updates to more of your fans.

So, make sure you know which of your posts engage the most users, and post more like them to increase your reach.

3. New Likes | Facebook Metrics

I don’t like to track the number of likes, but do feel that it’s important to track when I receive new likes and when I loose fans. This data tells me when I’m doing something good and when I’m doing something bad.

To access this data, go to the “Page” tab and take a look at the “Net Likes” graph, which shows you how many new likes and unlikes you had each day. Take a closer look at the dates where you’ve gained or lost a lot of likes to see what you did those days.

4. Negative Feedback | Facebook Metrics

You should experiment with your Facebook posts to find what types of content work best for your Page and followers. But by experimenting you will also take some chances and might receive negative feedback. To get this data, go to the “Posts” tab and navigate to “Post Hides, Hides of All Posts, Reports of Spam, Unlikes of Page”.

Under Engagement you will see the total number of users who have given your post negative feedback. Click on each post to see what kind of negative feedback that post has received.

Keep in mind that negative feedback does not necessarily mean that you posted something bad. When you publish a post that has a lot of engagement, it will reach users that do not already like your page – which can increase your negative feedback. Look at the positive and negative feedback together to determine if you’re posting something your fans don’t like.

Summary of Facebook metrics

There are lots of interesting Facebook metrics and this blog post only touches on the most common and important ones. Facebook metrics should be analyzed on a regular basis to give you the information that you need to reach and engage more users.

Do you have any other Facebook metrics that you frequently take a closer look at? Let me know in the comments section below.

Want more Facebook marketing tips? Like us on Facebook!

Facebook Post Edits Now Possible

How many times have you noticed a typo in a Facebook post and gone through the process of deleting and re-publishing to fix the error? What a pain! Well, no more “delete editing” needed – Facebook has announced that over the next few days it will roll out a new feature that allows users to edit their posts.

At launch this feature will be available on Facebook.com and the Facebook Android app. The edit function is not included in the latest app for iOS, but is expected to be included in the next update.

The best part, making a Facebook post edit is quite simple!

Users will see an “Edit Message” option when they click on the down arrow in the upper right corner of their post. Selecting this option will allow users to edit and modify as needed. When edits are complete simply select “Done Editing.”

Post editing has long been a hot topic for Facebook and its users. On one hand users wanted a way to easily edit, on the other hand they were concerned about edit trickery.  A few months ago I asked followers on Facebook School whether users should be able to edit Facebook posts, I found about half preferred no editing because of the risk of malicious editing.

For instance, I could post “like if you love Coke” and many of my friends would click like. Then I could go in and edit the word “Coke” to “Pepsi.” My Coke loving friends would be unhappy with this edit and their recorded “like” of the rival soft drink company.

Good news, Facebook has this covered. All edited posts will include an edit history so that users can see changes made to all edited posts.

I love that Facebook is putting more and more functionality in users’ hands; placing the responsibly for ethical use into hands of users feels like the right direction.

What do you think about the ability to edit posts on Facebook?

Social Media Week 2013 Survival Guide | #SMW13

Social Media Week 2013 (#SMW13) is on the horizon, and that means that various cities around the globe will be attracting folks like y’all who gather together to learn, schmooze network, and stay on top of the latest and greatest trends in social media marketing.

If you weren’t a Scout, don’t worry: you can still be prepared for #SMW13 greatness with some quick survival tips!

It’s like fashion week, with comfortable shoes.  (We hope.  See tip #4.)

Because these sorts of unconferences can be a bit overwhelming from a logistics standpoint, we’ve put together a survival guide to help ensure that your #SMW13 experience is as blister-free and productive as possible.

And so, without further ado:

Meltwater’s #SMW13 SURVIVAL GUIDE

1. Bring your phone and its charger… everywhere.  

Not only will this ensure that you can tweet happily and with little provocation, it will allow you to Skype your Mom in for sessions to prove that you do have a real job.  Also, someone else will inevitably forget their phone charger, and letting someone use your power is a great way to meet new pals.  If you really want to go for it, bring an adapter so that you can help out folks with different kinds of smartphones.

2.  Show up early for sessions.

Being in a rush is a bummer, and sometimes sessions fill to capacity before they begin.  This blogger missed seeing Elon Musk’s keynote at SXSW last year due to being late to get in line, so take it from me: if you really want to see a session, get there early.

3. Divide and conquer.

If you’re going with a group of work colleagues, look at the sessions together before you travel.  Choose who’s going to what, and take digital notes (even if your handwriting is spectacular) so that you can share them with one another.  Google Docs works great for this.  It’s also helpful if you sum up a few key takeaways from your sessions in those notes.

4.  Wear comfortable shoes.

Yes, you can still wear shoes with sass, but remember: this unconference doesn’t have a central location, and you will be hoofing it around a potentially new city for most the day (another reason to always have your phone: Google Maps).

5. Use your hashtags.

You tweet, therefore you are.  The hashtag for the event itself is #SMW13, and you should use it in all your tweets about the event, in addition to any event-specific hashtags.  Find out your session hashtags before you get there so that you can join the social conversation without having the awkward moment of having to text your coworker or putting a plea on Facebook.

6. Be strategic about networking.

Research speakers, attendees and parties before you get there so that you can determine whether there are any folks you’d particularly like to meet.  If there are, you may get lucky: they might have forgotten their iPhone chargers, and nothing says “Nice to meet you!” at a digital conference like lending a power source.

7. Hydrate!

No, seriously.  Walking around, talking and learning all day can be exhausting, and being dehydrated is only going to exacerbate that.  Bring a water bottle with you (dump it out before you visit TSA, please) so that you’re not getting cotton mouth just as Jack Dorsey decides to say hello.

8. Snacks: they’re not just for kids.

It’s a good idea to have a plentiful supply of nutrition-in-bar-form in your bag, just in case you need to skip lunch.  I usually stock up at SFO’s drastically overpriced but entirely serviceable Napa Farms Market, but of course I’m a staunch farm-to-table eater (and usually on an expense report).  For those on a tighter budget, some airlines are still willing to toss unlimited bags of peanuts your way by request…

9. Don’t forget your backpack and map (app) for THE MOST IMPORTANT EVENT ALL WEEK

If you’re in London, go here.  If you’re in Chicago, go here.  If you’re in other cities, well, you’ll have to decide which event is the most important, but if Dora the Explorer has taught us anything, it’s that you should bring a map.  And a backpack, really, because shoulder bags just aren’t good for your posture, and you’ll most assuredly need something to hold your snacks, phone charger and water.

10. Use a social media monitoring tool to listen to the buzz before, during and after the event.

Hey, did we mention we make one of those?  If you’re ready to turn social media into social marketing, check out the Meltwater Buzz social media management suite.  If you want to take a test drive, go ahead and sign up for a FREE SOCIAL MEDIA MARKETING SOFTWARE TRIAL.

This Week’s Epically Awesome Social Media Blog Posts (9/13/13)

There’s so much great content being created that we wanted to curate our favorites to share with our fabulous readers. Check in every Friday for the must-read social media blog posts of the week and please feel free to submit your favorites in the comments section below, or by tweeting them to @Meltwater.

6 Things Your Business is Doing Wrong on Social Media

We’re past the point where we have to explain why it’s important to be on social media, but brands are still struggling with the how. This blog post discusses 6 of the most common mistakes brands make on social media and offers tips for improvement.

Social Media and the Forgotten Business Opportunity

You wouldn’t introduce yourself to someone by asking them to do something for you right off the bat, so why do people do this on social media? This blog post provides an argument for using social media to build real relationships first, and allowing the business opportunity to follow.

Infographic: Why Use Visual Content in Social Media?

Did you know that videos are shared 12x more than links and text posts combined? This blog post features an infographic with some really compelling stats to include more visual content in your social media updates.

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results

If you’re struggling with your LinkedIn marketing presence or need some tips to take it to the next level, this blog post is a must-read. It’s full of actionable tips to build a killer company page, extend your reach with ads, measure the results, and more.

20 Reasons Why You May Be Losing Followers on Twitter

When more followers means a bigger reach and a better marketing impact, it’s hard not to focus on the numbers. Not only are you trying to gain new followers, you need to retain those you already have. Check out this article for some tips on what not to do on Twitter if you want to keep growing your number of followers.

Also be sure to check out Meltwater’s social media blog posts from this week:

Questionable Stock Photos: Hot Air

Our hilarious social media writer, Leslie Nuccio, is at it again with her series on questionable stock photos. Read about some potential use cases for “hot air,” and feel free to submit any questionable stock photos you come across by tweeting them to @Meltwater with the hashtag #stockpic.

FAQ: What’s the Best Time to Post on Facebook?

This is a shameless plug of an article I wrote on the Meltwater Social Media Blog last Friday, which was republished on Social Media Today on Sunday morning. Check it out for a step-by-step guide to finding your brand’s best time to post on your Facebook Business Page.

What are your favorite social media blog posts from this week? Let us know with a comment, or tweet it to us @Meltwater.