Social Influencers

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Have Key Social Players Tell Your Story

With a database of over 500 Million influencer profiles broken down into over 60K categories, Meltwater Social Influencer provides the ability to search influencers in any niche category, in any language, and any country or city across the globe, and provides detailed information about their social footprint and the demographics of their followers.

Find Influencers

Quickly identify the most relevant key influencers in the verticals that matter most to your brand. Filter by target audience or demographics of followers based on your brand’s strategy.

Manage Relationships

Manage and scale your influencer program with a dedicated workflow to activate your chosen influencers. Get contact information, manage outreach and export your data.

Measure Programs

Automatically track your influencers mentions in real time, measure aggregated mentions, engagements, true reach and $ ROI. Supporting Instagram, Facebook and Twitter.

This is the best software to build influencer programs! We used it to identify, interact and measure relevant influencers and were very happy with the results. It is user-friendly, has insightful data and a very helpful team!

Gladys Diaz
Gladys DiazMarketing Manager at Unilever
Advanced Audience Demographics

Proprietary demographic data across Twitter, Instagram, and Facebook enables you to understand whether this user’s audience fits your target demographic. Understand the gender, influence, location, interests, average income and more of your influencer’s audience. See all data broken down by social network.

View Content History to Narrow Influencer Targets

Instant access to 5 years of historical data for any influencer across all networks. Make sure their story, content quality, and values are right for your brand. Sort by engagement to understand what resonated most with their audience.

Deep Influencer Network Analysis

Understand how social influencers are connected to each other. For every influencer, find a list of their followers, people who interact with their content, or people who have conversations with them. Filter these lists by influence level, influence in a specific category, location, gender and more. It’s an easy way to find micro-influencers.


People Trust Influencers, Not Ads. Build this trust with Meltwater Social Influencer.

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