Understand and Activate the Audiences that Matter

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Go beyond traditional segmentation and discover new audience segments based on people’s interests.

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Increased Engagement Rate by 24x

Challenge

Find local influencers around the world to penetrate running communities and drive conversations about PUMA.

Solution

Sophisticated segmentation was used to find new influencers and monitoring functionality identified and analyzed those who engaged.

Results

Influencers averaged 24 times higher engagement rates than PUMA’s core accounts.

Audience Insight Reports

Armed with Audience Insights, you can make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.

  • Discover relevant communities
  • Analyze demographic shifts
  • Create tailored content
  • Uncover partnership opportunities
  • Find untapped market gaps
  • Identify unique social influencers

The World’s Top Brands & Agencies Rely On Meltwater

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