San Francisco • 9:34 • Filmed August
Atlantis, Bigfoot, UFOs. Of all the great mysteries, none holds a candle to PR ROI. How do we define it? Can it be measured? Hear why Robert Wynne advocates for advertising value equivalency (AVE) as the easiest, most accurate and accessible way for PR to prove its worth.
Helsinki • 21:00
We're still in the early days of media intelligence. But already, we're seeing how publicly available data can inform strategy and enable companies to measure the impact of their marketing programs. Find out what you can do with media intelligence today, and what's in store for you tomorrow.
San Francisco • 15:06 • Filmed August
Imagine a boardroom guided more by data than debate. Meltwater's executive of the Americas discusses how the right tools will enable forward-thinking business leaders to take advantage of publicly accessible data to make decisions based on real-time market conditions.
Oslo • 26:54
The days of controlling your brand image are over. In the age of social media, the most you can hope for is lively dialog with an engaged audience. Learn about the latest techniques and tools for monitoring your market and connecting with consumers.
You don't have to be an engineer to understand the impact of SEO on your PR messages & media outreach. Whether ...
How do you illustrate the annual impact of your campaigns? Which stakeholders do you tailor your reports to and what ...
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