Social Listening Webinar

In today’s technology-fueled and socially-networked communications ecosystem, our core challenge as marketers stem from the same place that opportunity does: Big Data. Making sense of the noise around us in order to inform and measure our efforts requires two things: an understanding of engagement across channels, and a sophisticated social search engine. In this on-demand webinar, attendees will learn:

  • How technology has changed the modern messaging landscape
  • Why engagement is the #1 KPI of today’s communications programs
  • How to harness the power of Big Data media intelligence to inform better, more strategic marketing efforts
  • How to use social listening across the business organization


About the Speaker

LeslieHeadshotThis webinar is led by none other than our very own Leslie Nuccio.  Her background:

  • Digital marketer, storyteller and writer who has piloted social, community and brand marketing programs for both B2C and B2B companies for the past 15 years
  • Leslie is a firm believer in the power of dialogue to create valuable and lasting brand attachment, and is typically hard-pressed to find any advertising that wouldn’t be made better with the addition of a monkey


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