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Putting Social Data to into Action

If you’re a PR professional charged with managing your company’s reputation, it’s not news to you that we’ve lost control of the message. Social technology has fundamentally changed the way that people communicate — and, consequently, our communications programs have had to change along with it.

This webinar will redefine the notion of media intelligence and why it matters in your day-to-day. It’ll also include some practical applications to help you both improve and understand your performance, so that you’re in a better position to prove the success of your program to your higher-ups.


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