Turn Social Intelligence Into Smart Crisis Prevention

Plan Ahead, Listen, Target and React Appropriately

A PR crisis can strike any company, even those which are not usually in the public eye. In the age of social media, a PR disaster can reach a global audience in the blink of an eye. This tip sheet provides helpful hints on how to manage a crisis in real time and turn it around to benefit your company. Learn how to:

  • Prepare Your Team: Social media crisis prevention before the need for action arises
  • Discover the Source: Use sentiment and text analysis in real time crisis
  • Develop Strong Relationships: With brand influencers so you can engage with them when you most need it
  • Take Control of the Situation: Understand the underlying issues and hot-botton topics behind any crisis
  • Discover Strategies: Diffusing social media flare ups before they escalate

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