Forrester Social insights wp-01

Social intelligence has its roots in PR crisis monitoring and trend tracking. While these use cases haven’t gone away, brands are starting to leverage social insights to inform product development, campaign content, measure campaign success, and more. But getting the data organized and working for you isn’t as easy- it requires designing a purpose, involving the right people, choosing a platform, and developing or refining processes.

Join Meltwater and Forrester for our webinar on how social insights can move the needle on business objectives across the organization.

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