Think Like the C-Suite—Expanding Marketing’s Role
Automation combined with access to data have increased expectation from marketing. Learn how to prove ROI by:
• Demonstrating perfect alignment with sales, service, product, and other departments
• Build a department with the skills necessary to drive business growth
• Reporting on comms activities with the rigor your c-suite and boardroom demand
About the Speaker
Richard Harpham, VP of Sales and Marketing at Cloudwords, brings more than 20 years of experience launching and leading products into global markets. His roles have focused on securing funding for and developing market entry strategies for innovative SaaS and desktop software technologies in the USA and overseas markets.