Higher ed. WS-01

Keys to Successful Media Relations

Please join us at this special webinar tailored specifically for those of you who manage PR and Social Media in Higher Education. You will hear from two of your peers who will share their insights, use cases and strategies for how they lead successful PR and social media programs at their universities.

Mark Weinstein from Cedarville University in Cedarville
, Ohio, will talk about how purpose, strategy, urgency and quality are key to putting effective media strategies into place.

J. Michael Moore from Emory University Goizuta Business School in Atlanta, Georgia, will share the research methods his team utilizes and the day-to-day workflow that enables them to pull valuable insights from Meltwater tools on a weekly and yearly basis.

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