Accidents happen. A crisis can strike at any moment. It’s impossible to predict every outcome. When your brand is in crisis, it’s easy to shut down and not respond. Nowadays, no response is the wrong response.

Interweaving social media and public relations strategies, here are some topics we’ll cover:

• Steer the conversation
• Research before reacting
• Separate trolls from clients
• Effectively apologize
• Put the right keywords in place for trend spotting
• Use social listening to get a pulse on public sentiment

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