Everyone’s got opinions—but which ones matter? For a PR pro today, keeping up with what journalists, bloggers, and customers are saying is complicated. Influencing them is even more complicated. Measuring results can seem impossible.Find out how modern media intelligence connects media monitoring to engagement and measurement—and enables PR pros to reinvent their roles as brand spokespeople in the age of social media.
Our new guide includes:
- Real-world examples of companies that are amplifying their messages in unexpected ways
- Expert tips on making the most of your PR efforts—and dollars
- Tweet-worthy insights on creating corporate communications that are targeted, engaging, and measurable