Making the Most of PR and Marketing Internships
Kick the internship off right, building skills that will be valuable to intern, manager, and brand:
• Research your brand’s position in the marketplace and identify the latest industry trends
• Build media lists for the journalists and influencers most likely to be interested in your brand’s message
• Write press releases that pass muster (using our handy template!)
About the Speaker
Hayley Findlay, PR and Marketing Manager at Meltwater Canada, got her start in PR with an internship at NATIONAL Public Relations, the largest public relations agency in Canada. After finishing school, she joined Hill+ Knowlton Strategies in an internship position, before being hired full time and eventually managing her own interns there and at Ketchum Public Relations on clients ranging from nonprofits to banking, CPG, and tech.