Clear The Word-Of-Mouth Marketing Haze

Since Forrester defined the word-of-mouth (WoM) marketing space a year ago, the landscape has only become more confusing. Marketers are unsure how to differentiate between WoM marketing types and what each can deliver. Vendors muddle the landscape with their myriad offerings and terminologies. This brief helps marketers delineate the space and decide if a WoM marketing program is appropriate for them — and if so, which one.

Key takeaways include:

  • Three types of word-of-mouth marketing
  • Determine if word-of-mouth marketing is right for you
  • Different approached to word-of=mouth marketing

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