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Striking Gold:

How to Use Media Intelligence to Analyze, Strategize, and Measure Your Marketing

Modern media intelligence consists of a set of tools and techniques for listening to billions of online conversations at once. When used well, it helps us connect the dots so we can better understand our customers, spur engagement. and benchmark the performance of our programs.

Join us to learn how to use modern media intelligence so you can:

  • Prove the value of our work.
  • Tailor and target campaigns more effectively.
  • Mine hidden opportunities for coverage and engagement.
  • Grow awareness and nurture influencer relationships.


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