Media engagement, monitoring and reporting all in the one platform

When it comes to location, it doesn’t get much better than one of the world’s most livable cities: Melbourne, Australia. Set on the banks of the iconic Yarra River, the Melbourne Convention and Exhibition Centre is just a short walk away from the city centre, providing the ideal starting place to uncover Melbourne’s world-famous laneways, restaurants, galleries and boutiques.

THE CHALLENGE

Reporting and benchmarking against competitors; Targeting the right journalists

Prior to working with Meltwater, the communications team at Melbourne Convention and Exhibition Centre weren't able to target the right journalists and didn't have an easy way to report on media coverage and also benchmark against competitors. They needed a solution to monitor and report on media coverage in real-time, to identify and pitch to relevant journalists and improve the team's efficiency to save time on monitoring and reporting.

We've been using Meltwater since 2017 and it is an integral tool for our media outreach, reporting and monitoring.

THE SOLUTION

Media lists, media release distribution, monitoring and reporting all in the one platform

Meltwater ensures that the communications team at Melbourne Convention and Exhibition Centre are always up to date on the latest media coverage via morning email reports and newsletter distributions. Results are shared via dashboard reports, saving the team time and improving their efficiency with monitoring and reporting on coverage. The MCEC communications team can also build targeted media lists and distribute media releases all in the one platform.

Meltwater is also used within our Business Development team as a research tool for new business opportunities.

Results

Key

Demonstrate the results and impact of PR activity via dashboards, more email reports and newsletters

Key

Access to comprehensive local and global journalist database

Key

Better local customer support and consultancy

Meltwater Media Intelligence

Meltwater is dedicated to bringing you topical insights on social engagement and managing your brand reputation around the globe. It's part of our commitment to 'Outside Insight'.

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