The Melbourne International Comedy Festival is one of the three largest comedy festivals in the world, alongside Edinburgh Festival Fringe and Montreal's Just for Laughs Festival. An annual event, the Melbourne International Comedy Festival literally takes over Australia's comedy capital, Melbourne, each autumn with an enormous program of stand-up comedy, cabaret, theatre, street performance, film, television, radio and visual arts.
Prior to working with Meltwater, the marketing team at Melbourne International Comedy Festival didn't have time to monitor the extensive coverage received from local and international news and they needed a solution to monitor and report on media coverage to ensure they were fully across all hits, reach and share of voice.
It was great to work with the team at Meltwater this year and to use the fabulous platform for our media monitoring services. The system is user friendly, and makes accessing articles a breeze.
Meltwater ensures that the communications team at Melbourne International Comedy Festival are always up to date and alerted to any local and international media coverage in real-time via the online platform and mobile app, saving the team time and improving their efficiency with monitoring and reporting on coverage.
The support team were quick and responsive in providing help and advice when needed. In our landscape - as one of Australia's largest festivals, with a very defined period of massive coverage, it was great to have at our fingertips a reliable and streamlined monitoring resource. Thanks for your support in helping us deliver Melbourne's funnest event of the year!
Monitor local and international media coverage in real-time
Demonstrate the results and impact of PR activity via dashboards and reporting
Save time and improve team efficiency for monitoring and reporting on coverage