Regardless as to who’s winning on the field, Twitter is winning the World Cup in social data.


Twitter is having a very good World Cup.

The micro-messaging giant has taken advantage of its worldwide reach and insane amounts of social data by actually sharing that data with the rest of us, in uniquely engaging ways that have this digital marketer tipping my hat to them.  Here are a few of the groovy things that Twitter has released to the public to make your World Cup experience more interesting:

The World Cup of Tweets

Twitter has created a competition based on tweet volume per country.  Our own social listening reporting is giving us the same data that Twitter is: Brazil is the most tweeted-about country thus far.  In order to help your favorite team come out ahead, all you have to do is pick your country of choice and hit “support your team,” and a pre-populated Tweet goes out into the Twitterverse.  Hey, it’s good for Twitter and for your team: armchair activism has never been easier.


World Cup on Twitter: the Tweetmap

Twitter is releasing heatmaps to reflect real-time tweet activity during huge games.  With Brazil vs. Mexico having garnered an absolutely astounding 8.95 tweets overall, with a high point of 243,000 TPM (yes, Tweets Per Minute is apparently an event success metric now), watching the heatmaps go off is a strangely compelling replay of the game.  So compelling are these maps that they have garnered Twitter a lot of earned media, with reporters writing articles right and left about the activity.



I didn’t know that Twitter had this handle, but I’m thrilled that watching the World Cup has led me to this important business discovery, as I can now most certainly justify my attendance in our company kitchen where the huge TV playing the games and a ready supply of snacks are.  Twitter is using this handle at the moment to call out some of the more compelling pieces of data that are coming out of chatter surrounding the World Cup on Twitter, with groovy little infographics (remember, good infographics are visually compelling data visualization) that are winners for them on two fronts: from a content marketing standpoint, these little graphics are immensely shareable; from a marketing and brand standpoint, these are essentially ads that solidify Twitter as being the most relevant powerhouse for social data surrounding these sorts of worldwide events.

This is also where Twitter is releasing the Tweetmaps for the big games.  USA vs. Ghana tweet replay, anyone?


Whether Jack Dorsey is planning on ripping his shirt off and running around a soccer field fist-pumping in victory once the World Cup is over has yet to be reported… but a girl can dream.