To get the best share of voice in the market, it is important that you understand what your competitors are doing on social media. Benchmarking your success on social against your competitors can draw on some insights you may have never thought of. By understanding their strategy, you will not only be able to gather competitive intelligence but will also be able to understand things that work well and those that don’t with your existing target market.

Whilst we all know that monitoring our competitors on social is a must, how do we get started? Here are some questions that will provide you with a basis to inform your own strategy in the market!

Facebook:

  • How many Followers does their page have?
  • How often do they publish to Facebook?
  • What type of engagement do they get from comments?
  • What tone do they employ here?
  • Do they use Facebook ads?

Twitter:

  • How many followers do they have?
  • How many retweets do they get?
  • Do they use hashtags?
  • Do they use plain text or images in their tweets?

Instagram:

  • How many followers do they have?
  • How active are they at posting?
  • Are they employing sponsored posts into their strategy?

YouTube:

  • How many views do they get?
  • How many subscribers do they have?
  • What type of content are they creating?

Other social media networks (Pinterest, Snapchat, SlideShare etc.):

  • Why would they be on this forum?
  • Are others from your industry here too?
  • Are they using different types of multimedia to reach an audience?

The insights gained from answering these questions will allow you to evaluate the weaknesses and strengths of your competitors, but also will ensure you can capitalise on what works and surpass your competition. Nevertheless, always consider this activity to be a creative one, which can spark your imagination to ensure you can innovate the activities you’re employing on social!