“When is the best time to post on social media?”

This is one of the most common questions in social media circles, and with so many apps out there to pre-schedule content, it’s a good one to answer when you’re setting your content marketing strategy and calendar.

Now, our overall answer would be that engagement for your own target audience may occur at times that differ from any back-of-the-napkin social media timing guide; at the end of the day, the best time to post on social media is when your target audience is most likely to respond.  There are some helpful apps out there that can help you figure out how to optimize your content marketing (other than the native apps): SocialFlow, for example, analyzes your audience’s interests to help you understand what sort of content is going to do best, and when.

Our own Jen Picard wrote a thoughtful post on the best time to post on Facebook (and how to find the right time for your brand), but the folks over at Fannit put together an infographic that’s a good rule-of-thumb for folks who need to just get the content flowing.

best time to post on social media

If you have any insights as to the best time to post on social media, feel free to share them in the comment field.