Hello, PR world, and happy Friday! There were lots of great blog posts published this week, but we narrowed it down to our four favorites – check them out below!

PR and Content Marketing: Made for Each Other in the New PR Landscape

from our friends at Business to Community

This blog post discusses the integration of PR and content marketing: why its happening and how to make the relationship more seamless. Great read!

New Social Tool Alert: Pinterest Launches Article Pins for Publishers

from our friends at Business Wired

With 5 million articles pinned each day, Pinterest has made it easier for users to see the headline, author, description and link – which is great news for PR pros! Find out why, and what you need to do to take advantage of this.

Can a 7th-Grader Understand your Press Release?

from our friends at PR Daily

It can be easy to go overboard with industry jargon, buzzwords and, perhaps, some of those SAT words you worked so hard to memorize all those years ago – but the average person’s reading level is between 6th-8th grade. Check out this post for some tips on simplifying your press release for better understandability.

PR Insider: The Executive Apology, Avoid Making It Worse Once You’ve Already Screwed Up

from our friends at PR News

Is executive involvement part of your crisis communications plan? Depending upon the severity of the situation, this may be a good thing to include. Read this blog post to see what executives should do following a crisis to contain the situation in the best way possible.

What are your favorite PR blog posts from this week? Let us know with a comment, or tweet it to us @Meltwater.