Hello, PR world, and happy Friday! There were lots of great blog posts published this week, but we narrowed it down to our 5 favorites – check them out below!

How to Protect Your Brand in 7 Easy Steps

from our friends at Frostbox

As a PR pro, you want to amplify positive things that are being said about your brand and be able to handle the negative with poise. This post has some fantastic tips for doing just that.

Should You Pitch Journalists on Twitter? Three Social Media Relations Tips—and Resources—for PR Pros

from our friends at Bulldog Reporter

Social media a great tool for building relationships with journalists, but should you use it to pitch? Read this post to find out!

6 Pointers for Taking PR’s Role in Social to the Next Level

from our friends at PR News

PR and social media are becoming more and more entwined every day, but knowing where to start can be daunting. Check out this blog post for some great starter tips!

Infographic: The Do’s and Don’ts of Dealing with Journalists

from our friends at The Hub

This infographic has great tips on journalist outreach, complete with examples and stats.

3 Things Instagram can Teach us About Good PR

from our friends at Cooper Smith Agency

Instagram is all about the image, keeping it short and sweet, and keeping it real. Check out this blog post to see how those characteristics of a good Instagram relate to great PR.

What are your favorite PR blog posts from this week? Let us know with a comment, or tweet it to us @Meltwater.