Happy Friday, everyone! We’re back with another weekly round-up of the most epically awesome social media blog posts of the week. Give them a read, and let us know what your favorite blog post of the week was.

6 Ways to Use Embedded Tweets to Help Your Business

Embedded tweets are definitely one of the more underutilized, yet fantastic, features that Twitter has to offer. Check out this blog post to learn what they are and how to use them – and walk away with 6 actionable ideas for using embedded tweets to get more out of your Twitter presence.

How to Use Your Facebook Page Cover Photo to Drive Extra Traffic

Facebook recently updated their Cover Photo guidelines to allow calls-to-action, and this blog post offers some ideas on how to effectively use this to convert Facebook fans into leads. Check it out!

12 Awesome Social Media Facts and Statistics for 2013

As the social media landscape continues to evolve, it’s important for us social media marketers to stay on top of the rise and fall of different networks – as well as the demographics of their users. This blog post from Jeff Bullas does a nice job of summarizing the need-to-know information.

5 Ways to Sell with Social Media

With a big focus on social media ROI these days, it’s nice to see articles which talk about how to use social media in a way that leads to sales conversions. (I actually wrote one myself.) This blog post has 5 repeatable and effective ways to do just that without “detracting from the spirit of social media.”

Are Promoted Tweets a Waste of Time and Money?

Survey says: no. Promoted tweets help you expand the reach and increase the engagement of your content, and you only pay when someone replies to, clicks or retweets your post. This blog post is definitely worth a read if you have a strong focus on content marketing and want to see how social advertising can help you strengthen your content promotion strategy.

What are your favorite social media blog posts from this week? Let us know with a comment, or tweet it to us @Meltwater.