Happy Friday, all! It’s been a great week for social media content, but we’ve picked our favorite 4 to share with you today. Enjoy, and let us know what your favorites were!

3 Facebook Metrics That Don’t Mean What You Think They Mean

from our friend Jon Loomer

Facebook Insights is constantly being updated, leaving people wondering which metrics to track and what, exactly, they mean. Check out this blog post to see which metrics are most commonly confused for another, and how to find the metrics you’re really looking for.

Use Images on Twitter to Get More ReTweets

from our friend Dan Zarella

If you use images in your tweets, Dan Zarella found that you’re more likely to be retweeted if you use the native picture uploader within Twitter. See more of his findings by reading this blog post!

Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro

from our friends at Hubspot

With 70 million users and the power to drive obscene amounts of traffic to your website, brands are beginning to flock to Pinterest with their visual content. Read this blog post to see how to make the most of this social channel with cold, hard leads.

New Facebook Marketing Research Shows What Works

from our friends at Social Media Examiner

With so many tactics to try on Facebook, it can be difficult to test everything to see what works best for your brand. Luckily, Social Media Examiner has done some research to reveal some best practices, as well as what isn’t working for brands. Check it out, and then see for yourself what’s really working!

What are your favorite social media blog posts from this week? Let us know with a comment, or tweet it to us @Meltwater.