How do you influence an influencer? We were wondering the same thing.  So when our BrainFood roadshow recently made a stop in London this summer, we asked technology reporter and journalist Kate Russell to drop by and discuss what it takes for PR pros to get her attention—and through her, the attention of her fans and followers.

Kate Russell on Influencing the Influencer

Watch the rest of the videos in this series, including presentations from Rafe Offer (Sofar Sounds), Peter Draper (Loose Lips), and our own Jorn Lyseggen.