I love the Huffington Post for many reasons. But this week I love the Huffington Post because they pointed me to my next installment of Great Content in Unexpected Places: the 404 error page on Hillary Clinton’s website.

Whether you’re on Team Hillary or not, this page is a brilliant piece of web content and provides a few important content marketing lessons:

  1. Try to surprise and delight: when you have an audience, be it millions or hundreds, throw in an easter egg here and there (aka surprises/jokes scattered in random places). Not only will you give people a chuckle, someone like me (or more importantly Alex Kleinman) may write about it.
  2. Have a sense of humor: whether running for President, writing on your personal blog or creating content for a B2B website, having a sense of humor shows your human side and makes you more relatable. Of course, being funny isn’t easy. If you’re not a naturally funny person, rely on others to create the comedy.
  3. Use nostalgia to your benefit: we all know Hillary is the wife of former President Bill. Some love this fact, others not so much. But most of us will enjoy a nostalgic photo of her family at Disneyland.
  4. Find content opportunities everywhere: everything you create, even a 404 error page, is an opportunity for great content. No matter what you’re creating, ask yourself how that particular piece of content can delight your audience.
  5. Never forget your CTA: the Clinton team is hard at work, and based on what I’ve seen they have two main calls to action (CTA): donate and volunteer. I love that they used this page, which is meant to be a page people only navigate to erroneously, as an opportunity to solicit volunteers. Much respect…

A big thanks to the Hillary Clinton campaign team for today’s chuckle and inspiring round of Great Content in Unexpected Places.

Have you seen any AMAZINGLY unexpected content lately? Please share it in the comment field!